On April 14, 2024, the 4th Sustainable Consumption themed event was successfully held at the 4th China International Consumer Goods Expo (hereinafter referred to as "CEFE"). During the event, Mars joined the "Global Sustainable Consumption Initiative".

It is reported that the "Global Sustainable Consumption Initiative" was launched at the first China International Consumer Goods Expo in 2021, by the Guide of Sustainable Development Economy and enterprises that have been working in the field of sustainable development for many years and actively promote sustainable consumption. By 2024, the participating organizations include 17 partner units such as Dell Technologies Group, Sateri, Visa, L 'Oreal China, CRR Snow Beer and JD Logistics.

At the Global Sustainable Consumption Initiative joining ceremony, Wang Ke, Vice President of Business and Sustainability of Mars Wrigley China, on behalf of Mars China, launched the initiative: with the vision of "the future starts now", we committed to achieve net zero greenhouse gas (GHG) emissions across the value chain by 2050, and create a better world for people and pets.

Wang Ke, Vice President of Business and Sustainability of Mars Wrigley China, launched the Initiative on behalf of Mars China

For Mars to join the "Initiative", Wang Ke said: "On the road of sustainable development, Mars has been firmly walking for a long time. "Initiative" gives us a broader platform, let us and like-minded business partners, exchange experience, overcome challenges, share results, hand in hand to promote the sustainable development of the whole society, help China's double carbon goal!"

It is understood that Mars takes technological innovation as the starting point, and is committed to achieving carbon reduction and plastic reduction in the whole life cycle, including production, logistics and transportation, packaging and other sustainable links, and promotes the coordinated and sustainable development of the industrial chain.

In the manufacturing process, Mars achieves energy conservation and emission reduction by improving the production process, using sustainable energy, reducing resource waste and other means. Its Beijing Huairou Chocolate Factory won the title of "National Green Factory" and Beijing water-saving Unit; In 2022, the Jiaxing factory won the title of the first "waste free factory" in Jiaxing City. The upcoming Mars Pet Food factory in Tianjin will also utilize a series of new sustainable technologies to provide new possibilities for creating a sustainable supply chain and building a new ecology of sustainable business.

Mars Beijing Huairou Factory in the field of sustainable development, and won the title of "National green factory"

In the logistics and transportation sector, according to the data of the International Energy Agency, in 2022, heavy trucks will account for more than 85% of road freight carbon emissions, is an important object of road emission reduction. Mars Royal Pet Food will be the first to use two new energy electric heavy duty trucks in 2023. Mars Wrigley followed suit with its first new energy electric heavy-duty truck, the first commercial heavy-duty truck on the road in Guangdong. In addition, Mars is also striving to reduce emissions at the logistics end by continuously optimizing logistics routes, increasing sea transportation between regional logistics centers and reducing land transportation.

Mars Royal Pet Food is the first to use new energy electric heavy-duty trucks

When it comes to packaging sustainability, Mars has very ambitious goals, committing to reach 100% recyclable, reusable or compostable packaging worldwide.

Mars' Crispy rice is the first to use 100% recycled plastic in its bowl lid packaging, reducing the use of virgin plastic

To achieve this goal, Mars has launched a systematic initiative to promote sustainable packaging. First, we reduce unnecessary packaging. So far, Mars has successfully reduced the use of more than 1,000 tons of virgin plastic in the Chinese market; Second, it has redesigned its packaging to make it more recyclable. Third, promote the recycling and reuse of flexible plastic packaging. In order to make the soft plastic with recycling value is no longer wasted, Mars joint industry upstream and downstream, jointly launched the "soft plastic new life" project, through the soft plastic recycling pilot work in Hangzhou, Shanghai, Beijing and other places, has successfully recovered more than 5,000 tons of waste flexible packaging.

Bolu was the first to use a single recyclable material packaging in the pet food industry, and was selected in the CGF Gold Design Principles case set

As a private family business with more than 100 years of history, Mars is committed to providing consumers around the world with a variety of high-quality leisure food, food and pet care products and services. And has always taken the health and prosperity of the earth, the vigorous development of human beings and the well-being of people and pets as its own responsibility. With the vision of "The future starts now", Mars will continue to invest in technology innovation and sustainable operations from a full life cycle perspective, achieve net zero greenhouse gas (GHG) emissions across the value chain by 2050, and create a better world for people and pets.

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