The double holiday has just passed, but the excessive packaging of some goods is still not extinct. For large and small gift boxes, how to have both appearance level and not cause waste, put forward new questions for enterprises.

Recently, the State Administration for Market Regulation issued the latest "limit excessive packaging requirements for commodities" mandatory national standards, the packaging of food and cosmetics to make clear provisions, the standard will be officially implemented on September 1, 2023.

It is undeniable that the excessive packaging of products is related to the traditional custom of visiting relatives and friends. Some experts said in an interview with the media that it is not difficult to reduce excessive packaging of gift boxes and achieve green production from the technical level of enterprises. The key lies in whether the gift box is no longer gorgeous can be accepted by consumers, and whether it will weaken the strong social attributes of the gift itself, which is contrary to the "face culture" of traditional Chinese gift giving.

Because of this, during the double festival this year, although the national tide, creative wind, joint brand, animation and other food gift boxes are still gathered in the market, but compared with previous years, a lot of improvements have been made in avoiding waste. For example, the moon cake gift box of the Mid-Autumn Festival, take out the items inside, a little DIY, or into a storage box, or into a lantern, or into a vase, the packaging itself has become a pleasing piece of art, can be placed on the table, the cabinet to enjoy.

And exquisite cosmetics gift box is transformed into a "mini dresser", both a mirror and a jewelry box, which can be placed on the table for dressing use, but also can store small items such as makeup or jewelry. Some gift boxes have been made into record players, which can be used as tabletop ornaments to add interest to life. Some first-tier brands use velvet or leather gift boxes, making many beauty bloggers keen to "change the bag" to get attention, just need to buy a metal or the same color leather chain, simple transformation can have a most popular neck bag or armpit bag.

And many brands have begun to consciously try green packaging. Recyclable packaging such as bagasse is used, cartons made of recycled paper are used, and even empty cosmetic bottles are recycled.

In addition, in addition to commodity packaging, express packaging can not be ignored. According to statistics, China's packaging waste accounts for about 30% to 40% of urban solid waste. "China plastic packaging recycling and recycling status" shows that e-commerce is the main source of express delivery, 80% of express delivery are from the package provided by e-commerce, China now has more than 210,000 express delivery enterprises officially registered by the State Post Bureau, the industry also puts green development in a relatively high status, about 90% of paper packaging through various ways to reuse, Enter the garbage system and eventually buried paper products have been very few, the problem of express packaging is mainly concentrated in plastic products. Major enterprises have also launched reusable packaging, mainly focused on environmental transit bags, packaging boxes, plastic bags, covers and other aspects. At the same time, the launch of shared express boxes, circular express bags, or the launch of express carton recycling services. In addition, some e-commerce companies have launched "green warehouses", which use tape-free delivery boxes and 100% biodegradable delivery bags.

By Chen Si, our reporter

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