Guangzhou, June 16 (Reporter Li Simo) According to the China Voice of China National Radio and Television, the 127th Canton Fair opened online on June 15. This is the first time that China's oldest trade fair has been moved to the "cloud" as a whole. Exhibitors and buyers from all over the world will be able to talk about business and do business without leaving their homes.

This year's Canton Fair, with the theme of "Canton Fair on the Cloud, Mutual Benefit for the World", has 50 exhibition areas set up according to 16 major categories of goods. All exhibits will be displayed online from June 15 to 24 for 10 days. The recent hot live broadcast will help the Canton Fair. In addition to live broadcasts, exhibitors can also upload exhibits in formats such as pictures, videos, 3D, VR, etc., to display their brand image in multiple forms and dimensions.

The Canton Fair is an important platform for China's opening up and international trade cooperation. It has never been interrupted since its establishment in 1957. From "face-to-face communication" to "screen-to-screen communication", how to talk about business on the "cloud"? Which live broadcast is the best? China National Radio and Television Station China Voice launched a series of reports "Cloud Canton Fair" from June 16, taking everyone to experience the charm of the "cloud" exhibition. The first article: Embrace digitalization, customers come from the cloud.

In the live broadcast room of the Canton Fair, you will not only see anchors who speak English, but also anchors who speak French, German, Spanish, Japanese and even Swahili and Urdu. Because they have to face a large number of overseas buyers, many companies adopt the "competitive job" method to select the most suitable foreign language anchors. But no matter what language it is, the reporter feels their sincerity and sincerity when recommending "Made in China".

Online negotiations were carried out 24 hours a day for 10 days. How lively is this unprecedented "cloud feast"?

The Canton Fair with the most live broadcast rooms in history

How popular is the 24-hour live broadcast room? At 10 a.m. on June 15, when the reporter opened the page of the exhibitor live broadcast hall on the official website of the Canton Fair, it showed that there were about 5,500 live broadcasts in progress. By 4 p.m., the number had exceeded 8,000. In addition, the reporter found that many live broadcast rooms actually started to broadcast new products non-stop as soon as the live broadcast channel of the official website was opened. It can be said that this Canton Fair is the exhibition with the most live broadcast rooms in history.

The biggest highlight of this year's online Canton Fair must be the 24-hour live broadcast room set up separately for each company. Li Jinqi, deputy director and secretary-general of the Canton Fair, introduced that in the past, when the Canton Fair was held offline, exhibitors and buyers could communicate face to face, but after the booths were moved online, exhibitors and customers needed to interact through "screen to screen". Li Jinqi said: "On the basis of the "Smart Canton Fair", we have completely upgraded the official website of the Canton Fair, integrating online display, promotion, supply and procurement docking, online negotiation, etc., forming a new one-stop all-weather online hosting model, effectively gathering popularity and promoting exchanges and cooperation between exhibitors and buyers."

The Strongest Live Broadcast Team

For this exhibition, the exhibitors have put in a lot of effort. As early as February, some companies started to lay out the live broadcast team. As one of the first batch of Chinese manufacturing companies to "go global", Galanz Group has always been a frequent visitor to the Canton Fair. At present, Galanz supplies about 50 million home appliances to all parts of the world every year. Liang Huiqiang, Vice Chairman of Guangdong Galanz Group, attaches great importance to this year's Canton Fair. Not only is the selection of the live broadcast team very strict, but also the time of the live broadcast is carefully planned. Liang Huiqiang introduced: "This year our live broadcast team is mainly selected from within the company, mainly salesmen and engineers, because they are developing products every day and are very familiar with the technology, so we think it is most appropriate for them to explain the products and technologies. Language does not have much impact, because our team is proficient in more than 10 languages, so our live broadcast is also aimed at different audiences, with live broadcasts in different languages. The daily duration of the live broadcast is estimated to be more than three hours, covering all time zones, but mainly in America and Europe, which has a lot to do with our customer structure."

The Most Dazzling Brand Show

About 25,000 companies participated in this year's Canton Fair, covering clothing, food, sporting goods, household goods, home appliances, auto parts and other fields. In order to stand out from such a huge number of exhibitors, some exhibitors turned their workshops into live broadcast rooms, showing molds, injection molding, assembly and other production lines to global customers 24 hours a day. Some companies transformed their conference rooms into live broadcast rooms, equipped with background boards, fill lights and other equipment. Some companies even invited professional live broadcast teams to do all-round live broadcasts for the company. Skyworth Group has adopted this approach. Lei Qing, marketing manager of Skyworth's overseas marketing, said that he hopes to bring an online brand show of the company to the Canton Fair through this innovation. Lei Qing introduced: "We have arranged activities such as drone aerial photography, factory tours, and exploration of the black technology developed, including inviting designers to tell us stories. These are different every day, with new themes every day, so that consumers and exhibitors can pay attention to Skyworth's live broadcast room every day. In addition, for buyers, we have also prepared 3D product displays, including exclusive VIP live broadcast rooms, VIP conference rooms and exhibition halls for physical prototypes." The Canton Fair Complex on Pazhou Island, which used to be bustling with people, has become quiet, but the online platform is a different kind of lively world. Now, no matter where you are on the planet, you can get a glimpse of the "Cloud Canton Fair". The Canton Fair is moving towards the global market with a new attitude, sending a signal of greater openness. The Canton Fair has moved to the "cloud", breaking the original boundaries of time and space, allowing exhibitors to see new opportunities. Everyone hopes to create more new business opportunities through the new model.

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