New Year's Day is the most important festival in neighboring Japan, no less than the Chinese people treat the Spring Festival. As the New Year approaches, families in Japan begin to prepare their New Year goods. So, what kind of things do they buy for the New Year? How will this year's New Year's shopping change from previous years?

In Japan, kites are regarded as "New Year toys". People fly kites on New Year's Day to wish their children good health. They are traditionally one of the necessary goods for the New Year in Japan. However, in recent years, due to the increase of toy types and the decrease of open areas, kites have gradually been out of the New Year market, but this year, due to the epidemic, kites have attracted people's attention again.

Reporter interviewed a toy manufacturer in Tokyo, the person in charge told reporters that kites are exclusive toys in winter, and they are only sold from mid-November to mid-January every year. It feels different from previous years that this year's kites are selling well as soon as they come on the market, especially the plastic kites printed with popular anime characters are almost out of stock.

In addition to kites, New Year goods such as decorations and food ingredients are also in high demand this year. At the end of every year, shopping malls across Japan open special sections for New Year, filling their shelves with uniquely Japanese New Year decorations placed on tables and hung on doors. In addition, Japan has the custom of eating rice cakes on New Year's Day, so rice cakes are also one of the essential goods for every household in Japan. The round dried rice cakes specially for the New Year are exquisite and cute. The price ranges from 13 yuan to 63 yuan depending on the size. This year, perhaps due to the lack of going out, the demand for all kinds of New Year goods has increased from previous years. In this mall, for example, sales of rice cakes alone have increased by nearly 30 percent over last year.

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