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The Paris Olympics kicked off. From the first time the dreamy lavender purple track and field was put on, the fashion circle's popular trend about sports also set a record. According to the latest summer fashion trends for 2024 released on the Internet, the "French Voilette" style has become popular with the "Olympic fever". The reporter noticed that looking at the international spring and summer fashion shows, purple has always been noble and mysterious, and this year it has added a few traces of romance and freshness, just like the breeze blowing in the lavender fields of Provence. The industry revealed that the French romantic aesthetic with a sense of relaxation has been pushed to the peak with the help of the Olympic Games, and purple, as a concrete carrier, has also successfully gained the favor of young people through a new aesthetic style.

What is "French Voilette"?

Voilette, which means purple in French, describes the purple of misty clouds that is like a blur between the sea and the sky - a unique color with low saturation and rich layers. As a new aesthetic style, "French Voilette" is mainly applied and expressed in the two fields of fashion and beauty. The opening of the 2024 Paris Olympics has made the global sports event the first to feature a fashionable purple track and field track, and has also awakened the purple water lilies painted by French painter Monet in all directions, presenting a variety of fashionable styles and adding a romantic footnote to the hot summer.

Popular interpretation:

French romantic genes and a sense of relaxation are the "official match"

"Fashion is a relatively abstract concept, and it has always been difficult to visualize popular trends, but this time "Yulete" came out all of a sudden, and it was amazing!" Fashion designer Alice told reporters that effortless fashion is fully demonstrated in "French Yulette". A violet-colored dressing style, between French romance and relaxation, is elegantly expressed through light thin T-shirts, skirts, shirts, bags, accessories, etc. The reporter noticed that in this year's international fashion shows, designers' brushstrokes on purple were particularly gentle, including feather-light gauze long skirts, neatly tailored trousers, and chic and free-spirited coats.

"Outside the show, purple is showing the new charm of this era in a myriad of ways." Xiao Bin, a professional stylist, said that the core of "French yule" is freedom and relaxation, so the stage for trendy street shots is definitely more exciting and more vital in terms of dressing style than the formal T-stage show. "First, fill the purple atmosphere, and then slowly make subtle adjustments based on personal preferences and style." In Xiao Bin's view, the competition equipment of this Olympic Games can also become a source of inspiration for embellishing the overall look, such as pink and purple rugby, purple badminton, and other colorful purple sports, which can all be intuitive references for accessories and bag selection. "Imagine badminton-shaped purple earrings and rugby-shaped handbags, how interesting!" Xiao Bin said.

Daily reference:

Mainly low-key and casual, emphasizing light silhouettes and quiet atmosphere

Designer Alice quoted this description of the fashion style of "French Yollette". "It's like walking on the purple-blue seashore on a summer night in a cozy and quiet environment, enjoying a leisurely moment in the urban jungle." In her opinion, the light texture of the clothing is mainly comfortable, not too close-fitting, but with a design-conscious silhouette and streamlined tailoring, which can give busy modern urbanites a sense of relaxation as if on vacation.

In terms of dressing ideas, stylist Xiaobin has the same idea. He told reporters that the core element of "French Yollette" is the lavender tone, so in daily matching, you can focus on this axis and appropriately incorporate some light pink, orange, blue, cyan and even white. "It doesn't matter if there is a touch of heavy purple occasionally, just keep the overall low-saturation high-end feeling." Xiaobin pointed out that the natural and smooth feeling of the shape is more important than the fixed matching rules. Different from the previous purple tones, this year's Yolette prefers minimalist accessories with simple lines. Those with overly complicated designs can be put away in the closet first.

Since this year, the "purple electric makeup" in the cyberpunk style has been sought after by young trendsetters because of its avant-garde style. In creating the "French Yolette" makeup, Xiaobin suggested that the essence of "purple electric makeup" that breaks the routine can be extended to focus on the painting of eye shadow, lip gloss and blush. Xiaobin believes that the underlying logic of lavender is a faint pink tone, sometimes vivid like lilac pink purple, sometimes smart like smoky purple, and the unlocking code lies in "lightness". "The light rendering technique is the key to "Yolette makeup". It is better to let the color fade lightly with a sweep, a touch, and a coating." Xiaobin said.

Reporter's observation:

Environmental protection is an important core of Olympic fashion

Reporters noticed that although the Paris Olympics had repeatedly become the focus of public discussion due to the LVMH Group's 150 million euros in sponsorship fees and the support of many of its luxury brands. But in fact, in addition to the trend-setting fashion hotspots, this Olympics also has environmental protection manifestations that make people feel at ease, including the Olympic torch made of recycled steel, the aquatic sports center that uses a lot of wood can reduce the energy consumption of buildings by 30%, and 5,000 spectator seats made of recycled materials such as plastic bottle caps.

Designer Alice took clothing as an example and said that, for example, the award-winning equipment of the Chinese sports delegation at the Paris Olympics, the "Champion Dragon Suit", is made of environmentally friendly recycled fibers. In the production process, environmentally friendly fabrics such as recycled nylon and recycled polyester are used. While incorporating the concept of environmental protection, it shows the perfect combination of fashion and sustainable development. It is understood that the award-winning clothing of this Olympic Games has achieved a carbon emission reduction of more than 50%, and is China's first set of carbon-neutral Olympic award-winning equipment certified by an authoritative organization. The Li-Ning brand dragon suit is also made of environmentally friendly yarn using waste textile recycling technology, and more than 90% of the raw materials of the recycled PET fiber are waste PET bottle flakes.

In fact, Olympic clothing has long surpassed the simple functionality of clothing. "In the current global context of diverse cultural integration, Olympic clothing is more of an expression of culture and a spiritual transmission." Business analyst Xiao Tang believes that environmental protection and sustainable development will be the "green" position that all industries, including high-tech and creative design, must adhere to in the future.

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