Currently on the market plastic bag milk, Tetra Pak pillow and other low-end milk products are tight

Our news (reporter Ren Xiaoyuan) On the eve of the Mid-Autumn Festival, the Beijing Youth Daily reporter visited a number of supermarkets and found that the supply of high-end milk products such as gift boxes is sufficient, but the plastic bag milk, Tetra Pak pillow and other low-end milk products are tight. The retail price of milk products remains stable.

In a large Huapu supermarket in Haidian District, Beiqing Daily reporter saw that high-end boxed milk products such as Sanyuan extreme high-quality pure milk, Mengniu Telunsu, Yili Jindian pure milk and Jindian organic milk were in sufficient supply. The whole row of three shelves were full, and two special places were placed in the prominent area of the channel. However, Sanyuan full-fat sterilized pure milk, Mengniu Tetra Pak pillow and other products only saw no label goods. Some inexpensive classic boxed milk products, including three yuan 227ml × 16 packs of Tetra Pak pillows full box and 200ml × 18 packs Baileys full box packing specifications, only the remaining empty boxes did not see the goods. In another supermarket located in the north third Ring Road, the reporter saw that three yuan special pure milk size Tetra Pak pillow and other specifications of products are out of stock. The sales staff told reporters that Sanyuan, Yili, Mengniu and other brands of Tetra Pak pillow milk products have been out of stock for some time, and the supermarket recently centralized coordination has just supplemented some of them.

Dairy industry analyst Song Liang said that the shortage of milk has lasted for some time, preliminary data show that the gap between supply and demand of milk sources this year is about 3 million tons, and it may even reach 4 million tons. On this basis, dairy enterprises for the purpose of expanding profits, some time ago adjusted the production ratio of low-end and high-end products, high-end product production is sufficient, low-end product ratio is insufficient, this ratio strategy adjustment, the recent retail market is directly reflected in the plastic bag milk, Tetra Pak pillow milk supply is tight.

News follow-up

Milk retail prices stable

In terms of milk retail prices, Beijing Youth Daily reporter saw that Wumart supermarket in 200 ml of benefits package products, Sanyuan, Yili and Mengniu pure milk member prices are 1.6, 1.7 and 1.8 yuan; And in the Tetra Pak pillow category, Sanyuan227ml pure milk 2.1 yuan, Mengniu 240 ml pack price is 2.55 yuan.

Industry insiders told Beiqing Daily reporter that the supply price of fresh milk products has been raised in some wholesale links recently, and the average range has reached 20%. Take Mengniu fresh milk as an example, breakfast milk: soft bag packaging per box (18 bags per box) rose from 23 yuan to 30 yuan, an increase of 30.4%; Hard bag packaging per box (16 bags per box) rose from 32 yuan to 40 yuan, an increase of 25%. The person believes that part of the price adjustment is based on the cancellation of the original promotion by wholesalers, but the price adjustment of the distribution channel link has not caused a big price impact on the terminal market at present, and the retail price of milk is basically stable. Article/Our reporter Ren Xiaoyuan

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