Liang Guangwei, painted by Guo Hongsong

Huaqiang Group, once an electronic technology company well-known to Shenzhen people, has now "transformed" into a well-known cultural industry leader in China.

The person who brought great changes to Huaqiang Group is Liang Guangwei. Under the leadership of Liang Guangwei, chairman and president, Huaqiang Group has undergone more than 10 years of independent innovation, with the help of high-tech means, to innovate cultural formats, create an integrated industrial chain of "creation, research, production and sales", and create a unique "culture + technology" new industrial development model in China.

Liang Guangwei came to Shenzhen with the engineering corps at the age of 18, and was admitted to the Department of Electronic Technology and Computer Science of Shenzhen University in 1985. After graduation, he entered the injection molding and coating workshop of Huaqiang Sanyo. At that time, Liang Guangwei was thinking about how to use computer knowledge to improve the process and increase the product qualification rate all day long. Later, Liang Guangwei was transferred to the production planning department of the factory. There, he spent more than 40 days in his spare time to write statistical management software, making the injection molding plant the first to introduce computer management in the entire Huaqiang Group. Liang Guangwei said: "Shenzhen is a city that encourages innovation. Only innovation can achieve extraordinary development. No matter what position I work in, I always hope to establish a platform for the effective integration of various resources through innovation, stimulate more technological innovation, management innovation, and cultural innovation, so that the company can always maintain its competitive advantage." Huaqiang Group's "culture + technology" industrial development model is an innovative move to achieve extraordinary development through the integration of various resources. At the age of 37, Liang Guangwei served as the president of Huaqiang Group and began to face the challenge of how to make the group bigger and stronger. In 2003, a high-tech company in Shenzhen under the General Armament Department was ready to be sold. Liang Guangwei saw its potential and completed the acquisition with 20 million yuan. This company later became the predecessor of Huaqiang Cultural Technology Group. When Huaqiang's technology industry was already doing well, Huaqiang Group decisively entered the cultural industry with its advanced vision and keen sense of the times. The combination of technology and culture has made Huaqiang Culture and Technology Group a rising star. It has obtained more than 200 patents and copyrights outside China, formed a product structure with digital movies, digital animation, cultural and technological theme parks as the main body, and established a diversified market platform such as publishing, cinema chains, and theme parks; Huaqiang's circular screen 4D cinema has been exported to more than 40 countries, and the "Fantawild Happy World" theme park designed and built independently has been exported to South Africa, Ukraine and other countries, making China the second country after the United States to have the ability to design, manufacture and export large-scale cultural industry theme parks.

"Building a group of aircraft carrier-level cultural enterprises and promoting Chinese culture to go global is not only a requirement for Huaqiang, but also a requirement for China's cultural industry." In Liang Guangwei's view, the pace of globalization of the cultural industry is accelerating internationally. The cultural industries of the United States, Germany, Britain, France, and Japan account for 65% of the world's market share. The development momentum of China's cultural industry is also quite rapid, contributing 5.5% to the growth of the total economic volume in 2012, and gradually becoming one of China's pillar industries. After a comprehensive analysis of the external situation in China, he judged that it is the best time for Huaqiang Group to develop the cultural and technological industries.

In Liang Guangwei's view, in the global competition, transnational cultural industry groups have begun to become an important force affecting the layout of the international cultural industry, and have shown two new trends: one is the trend of industrial integration. Mergers and acquisitions between cultural industries and other industries are very frequent, and a new situation of mutual integration of media, entertainment, tourism, publishing and other industries has begun to form, and a large number of new cultural industry groups have emerged; the second is the trend of spatial aggregation. Cultural industries are gathering in some central cities to form a more complete cultural industry chain, becoming a new driving force for urban development.

Facing new opportunities and challenges, Liang Guangwei is confident. He told reporters that in-depth exploration of the characteristic cultures of various parts of China, giving full play to Huaqiang's cultural creativity and technological innovation advantages, and developing more and newer cultural and technological projects and products are the main directions for the development of Huaqiang's cultural industry in the future.

Focusing on the grand theme of "Chinese Dream", today's Huaqiang Group has proposed the idea of building a "Beautiful China Cultural Industry Demonstration Park". "We must use market-oriented operations to perfectly display the splendid history and culture of the Chinese nation, the glorious revolutionary process under the leadership of the Communist Party of China, and the bright future of the Chinese nation through the integration of culture and technology." Liang Guangwei said that the future of Huaqiang is to achieve the transformation from "Made in China" to "Created in China" and build a Chinese cultural industry aircraft carrier with core competitiveness. (Reporter Yi Yunwen)

(Liang Guangwei, President of Huaqiang Group. Under his leadership, Huaqiang Group has successfully transformed from traditional electronic manufacturing to modern service industries such as cultural technology and high-end electronic information services, and explored a new model of integrated development of culture and technology. Huaqiang Group has successively won the titles of "National Cultural Export Key Enterprise" and "Top Ten Most Influential National Cultural Industry Demonstration Bases". Liang Guangwei has also won the titles of "Model Worker of China's Information Industry System" and "Outstanding Entrepreneur of Guangdong Province". In 2012, Liang Guangwei was elected as the Person of the Year in China's Cultural Industry.)

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