Recently, at the "China Detergent Industry detergent concentration Green Development Summit" held by the China Detergent Industry Association, Xin Guobin, vice minister of industry and information Technology, said that China will vigorously promote the application and popularization of concentrated detergent, and improve the standards of washing products, and advocate green consumption.

Xin Guobin pointed out that to play the role of technological innovation, the use of new surfactants and additives, the development of environmental protection, safe washing supplies, accelerate product upgrading; Strive for greater achievements in increasing varieties, improving quality and creating brands; To comprehensively promote green manufacturing, promote the research and development and production of green products based on the whole life cycle of products, increase the effective supply of green products, guide green production and green consumption, and comprehensively improve the quality and efficiency of green development.

At present, concentration has become an important measure for the green development of detergent products in the global market. According to reports, the concentration rate of liquid detergent in the United States has reached 98.8%, Europe has reached nearly 80%, Japan has reached 98.9%, and South Korea has reached 66%. China's liquid detergent market share is only 40%, of which concentrated laundry detergent accounted for only 4%, China's liquid detergent utilization rate is significantly low.

Experts say that there are four reasons for the low penetration rate of concentrated detergents in China. First, consumers are used to random washing methods, the use of concentrated products is difficult to accurately grasp the amount of delivery, has not achieved the desired effect of reducing the use of consumption and reducing costs; Second, the unit price of concentrated detergent is high, and consumer promotion is affected; Third, China has not issued relevant policies and regulations, unable to form constraints on enterprises from the source of production, and there is a lack of encouragement and guidance measures for consumers to buy environmentally friendly products; Fourth, the overall innovation capacity of the industry is insufficient, and the cost reduction ability is not strong.

Wang Minyan, chairman of China Washing Products Industry Association, introduced that in order to accelerate the promotion of China's detergent concentration, since 2012, the association has vigorously promoted the concentrated washing product identification. At present, a total of 17 enterprises 60 kinds of products have passed the identification certification, the number of certified products has an annual increase rate of nearly 15%.

In recent years, China's major brands have launched concentrated products. In 2017, Nais launched the Super Power Zhicui Laundry condensation beads; In 2018, Blue Moon launched biotechnology laundry detergent to bring consumers a stylish and personalized washing experience; In June this year, Libai laundry Essence was released, upgrading "washing" to "washing care".

With the expansion of online sales, the promotion of social video platforms, and the rise of new channels, the new product of detergent concentration has shown a momentum of full category and series development. At the same time, concentrated detergent precision delivery products came into being. Washing powder 1 scoop to 4 scoop reduction type of delivery, laundry liquid 1 pump washing 8 pieces of measurement type delivery, laundry condensation 1 time 1 quantitative delivery, greatly improve the consumption experience. Jd.com data show that the sales volume of concentrated laundry detergent products increased by 306% in 2018.

At present, the popularity rate of concentrated washing methods in China is constantly increasing. The survey shows that the proportion of concentrated detergent market is rising year by year, and in 2018, only one channel, Blue Moon Tmall flagship store, accounted for 15.35% of concentrated detergent.

Wang Minyan said that the next step will cooperate with relevant departments to actively study policies and measures to reduce the use of plastic packaging for detergent products, promote the formulation of relevant laws and regulations, guide the production, sales and use of detergent to speed up the process of concentration, and promote the green development of the industry. At the same time, strengthen consumer education, and increase the popularization and publicity of detergent concentration. (Reporter Huang Xin)

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