Reporters learned from the State Post Bureau that this year's express delivery business peak season will start on November 1 and end on the eve of the 2024 Spring Festival, lasting 102 days. The State Post Bureau released data on the 12th. From November 1 to 11, China's postal express companies collected a total of 5.264 billion express parcels, a year-on-year increase of 23.22%, and the average daily business volume was 1.4 times the daily business volume. Among them, on November 11, a total of 639 million express parcels were collected, which was 1.87 times the daily business volume, a year-on-year increase of 15.76%. Entering the year-end consumption peak season, hot online consumption and rapid commodity circulation fully demonstrate the resilience and vitality of China's economic development.

What are the new changes in consumption on November 11 this year? How does the record high of express delivery reflect the new vitality of China's economy? How to look at China's consumption upgrade from the new characteristics of year-end consumption?

The volume of orders and turnover during "Double 11" have achieved comprehensive growth

As the year draws to a close, the "Double 11" that just ended has brought winter consumption to a fever. Data from multiple e-commerce platforms show that the volume of orders and turnover during "Double 11" have achieved comprehensive growth. This also provides a window for observing the current consumption trends and economic conditions in China. Behind the "buy, buy, buy", what new changes have there been in consumption during this year's "Double 11"?

In the large shopping malls in the Wulin business district of Hangzhou, Zhejiang, a variety of consumption promotion activities have attracted many consumers. Xiao Tang, born in the 1990s, is one of them. In addition to shopping today, she also brought her empty skin care bottles to participate in the activities launched by the mall, such as exchanging empty bottles for beauty and clothing coupons.

It is reported that the green recycling activities launched by the mall have attracted about 40 brands and tens of thousands of customers to participate. In just these few days, the mall has recycled thousands of empty cosmetic bottles. So far this year, the mall has recycled 20,000 empty bottles.

Liu Jiexi, a staff member of Yintai Department Store Merchandise Center: Part of the recycled empty bottles are made into some environmental protection installations in cooperation with some art institutions; the other part will be given to some professional third-party recycling institutions for recycling and reuse.

Not only is green recycling popular, but green energy-saving products are also favored by consumers. This year's year-end consumption peak season, major platforms have launched green promotions with a wider range and greater intensity. E-commerce platform data show that green smart home appliances have become the first choice of consumers. More than 90% of home appliance self-operated products and more than 50 categories of household products participate in the old-for-new service, and the old-for-new order volume has increased by 141% month-on-month.

On the logistics side, the small express box, which seems inconspicuous, connects the green and low-carbon life and consumption mode from the production side, logistics side to the consumer side. This year, express delivery companies have taken measures to create green consumption. From reducing packaging and recycling packaging, the use of plastic products is reduced; in China, an activity of recycling and redeeming express packaging has been launched.

The "Implementation Plan for Promoting Green Consumption" issued by the state clearly states that by 2025, China's green consumption concept will be deeply rooted in the hearts of the people, the green transformation of consumption in key areas will achieve significant results, green consumption methods will be widely promoted, and a consumption system of green, low-carbon and circular development will be initially formed. By 2030, green consumption methods will become the conscious choice of the public, green and low-carbon products will become the mainstream of the market, and the green and low-carbon development model of consumption in key areas will be basically formed.

Hong Yong, researcher at the E-commerce Institute of the Ministry of Commerce Research Institute: "Double Eleven" as a social slice of consumption gathering, witnessed the green concept of environmental protection and low carbon development from government call and platform drive to consumer practice and everyone's conscious participation. Promoting the green and low-carbon transformation of development methods and promoting green consumption are moving forward steadily along the blueprint.

Express delivery is "busier day"On the 11th, more than 600 million parcels were collected in one day

During the express delivery peak season, in order to ensure delivery services, the State Post Bureau and other departments integrated resources to help efficient delivery of agricultural products.

In Laoshan Township, Ganquan County, Shaanxi Province, fruit farmer Wang Zhouzhou is selling apples in his live broadcast room. With the operation of the county-level logistics park that can be sent directly to China, his apples have been delivered to farther places this year.

In recent years, express delivery companies have increased their investment in the construction of central and western regions, especially the gradual improvement of the three-level logistics infrastructure in counties, towns and villages, which has not only released the consumption potential of the rural market, but also effectively supported the online sales of agricultural products. On e-commerce platforms, the sales of seasonal agricultural products such as Shaanxi apples, Shanxi crisp persimmons, Sichuan oranges, and Xinjiang fragrant pears exceeded 1 million orders in just three days. A large number of goods are pre-stored in express cloud warehouses, making the delivery service faster and more accurate.

According to data from the State Post Bureau, from November 1 to 11, China's postal express companies collected a total of 5.264 billion express parcels, a year-on-year increase of 23.22%, and the average daily business volume was 1.4 times the daily business volume. On November 11, a total of 639 million express parcels were collected, 1.87 times the business volume on weekdays, an increase of 15.76% year-on-year.

How does the record high express delivery volume reflect the new vitality of China's economy?

As an important window for observing the consumer market, the express delivery business reached a record high on November 11 this year. Does it reflect the new vitality of China's economy? Let's listen to the interpretation of Sheng Chaoxun, director of the Strategic Policy Office of the China Institute of Macroeconomics.

"Global Sharing"Foreigners come to shop in groups

This year-end consumption peak season not only detonated the Chinese consumer market, but also attracted many foreign consumers. After the resumption of the mutual visa-free group travel business between China and Russia, the market in Heihe City, Heilongjiang Province, known as the "twin cities" of China and Russia, is becoming more and more like a "shared market" of the two countries. With the hot opening of the shopping festival, residents of the two countries have enjoyed real preferential measures in this border city.

Early in the morning of the 10th, on the Heihe section of the Heilongjiang River, the border river between China and Russia, a white hovercraft was shuttling through the ice, heading from the Russian city of Blagoveshchensk to the Chinese port of Heihe. At present, the Heihe section of the Heilongjiang River has entered the drifting ice period, and residents of China and Russia need to take a hovercraft to cross the border. Although the temperature is below freezing at this time, it still cannot stop the enthusiasm of Russians to come to China for shopping.

Russian tourist Vakim: This is my first time to come to China, to see the culture here, the Chinese culture, and I also want to go to the mall to buy gifts for my children and wife, because on New Year's Eve, everyone in Russia gives gifts, and in China, the goods are very cheap.

The mall mentioned by Vakim is located in the center of Heihe City, where many Russians go to shop. The merchant told reporters that clothing, shoes and hats, daily necessities, electronic accessories and goods with unique Chinese cultural characteristics are more popular. During the "Double Eleven" period, the merchant also launched a variety of preferential activities.

Russian tourist Victoria: I came here to buy things. I also like online shopping very much. I prefer to use software to shop because it is very convenient and the logistics is fast. This is true! There are super big discounts during the "Double Eleven" shopping festival.

There are many Russians like Victoria who often shop online in China. Some of them place orders when traveling and mail the goods to the hotel, while others entrust their friends to collect them. Inexpensive daily necessities and exquisitely crafted clothing, "Made in China" has gradually integrated into all aspects of the lives of Russian border residents.

In the first three quartersConsumption expenditure contributed 83.2% to economic growth

In the first three quarters of this year, China's total retail sales of consumer goods was 34210.7 billion yuan, a year-on-year increase of 6.8%; final consumption expenditure contributed 83.2% to economic growth, driving GDP growth by 4.4 percentage points. With the arrival of the year-end consumption peak season, how do we see China's consumption upgrade from the new characteristics of year-end consumption? Click on the video to listen to the interpretation of Sheng Chaoxun, director of the Strategic Policy Office of the China Institute of Macroeconomics.

(CCTV reporter Xu Ningning, Chen Qian, Yang Shaopeng, Heilongjiang Station, Heihe Station)