From August 15, the State Administration for Market Supervision and Administration for food and cosmetics "limit excessive packaging requirements for food and cosmetics" (hereinafter referred to as the "requirements") will be formally implemented. < br / >

as "focus", and going to the moon cake to celebrate the season this year change - < br / >

know no know no, should be the fertilizer box thin material.

Packaging: thin thin! Really skinny this time!

"Requirements" on the number of layers of the moon cake packaging has made new provisions: from the original maximum of 4 layers, directly "chugging" off a layer. Now, the moon cake packaging on the market can not exceed 3 layers.

You'll be surprised. Instead of "peeling the heart away, layer by layer," there is no more than a base, a layer of plastic wrapping paper, and a cardboard box.

Gift box mooncakes are "back to nature", ushering in the long-lost "open the outer packaging to know what the moon cake looks like".

In addition to the number of packaging layers, the "Requirements" also stipulates that mooncakes can not be mixed with other commodities.

This means that mooncakes, red wine and tea in the gift box "will never meet."

As the core index of mooncake packaging, the necessary space coefficient has also been greatly adjusted this time, from the original 12 to 7.

This is equivalent to a direct reduction of 42% in the packaging volume. The gap inside the gift box is small, the packaging of the moon cake is compact, the waste paper box is less, and the extravagance is untenable.

Because of the above standards, the price of mooncakes this year is also "happy", and there is a steady decline.

1 yuan 1 small moon cake can meet the demand for early taste, the price of the gift box is basically maintained to 100 yuan to 150 yuan range.

If the price is greater than 100 yuan, the proportion of the packaging cost of the mooncake gift box to the sales needs to be changed from the original no more than 20% to 15%.

Filling: Can't taste the loss! Can't taste the bait!

Compared with the packaging of "slimming down", the effort of this year's moon cake is on the "filling".

In addition to the traditional bean paste, five kernel is still firmly in the C position,

in the tea industry has not been scattered for a year, "raw coconut wind" also blew into the moon cake industry.

"Raw coconut" continued the "where where hot" characteristics, simple such as coconut milk mooncake, complex such as egg moon burning fragrant coconut raisin mooncake, this year are particularly sought after.

Some old restaurants, in the past combined with the characteristics of the store to launch duck mooncakes, pine nut bean paste mooncakes on the basis of increased light food category yogurt flavor, cranberry flavor mooncakes, both inherited history and integrated modern innovation.

In the past, the moon cake was criticized for its high sugar. This year, there is a new "remedy" : sugar-free and sugar-reducing mooncakes have their own place.

50g "mini cake", enjoy the pleasure of "one bite", maintain a good body and satisfy the taste buds finally found a balance here.

Thin mooncakes have been put on the shelves, here is a hot knowledge: the Mid-Autumn Festival in 2022, comes a little earlier than previous years.

< br / > material: < br / > economic information broadcast the first time image: China economic information broadcast vision < br / >

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