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Replace the old with the new and improve the quality

CCTV News (Focus Interview): Vigorously promoting the trade-in of consumer goods is a major policy that benefits enterprises and the people, and is also an important measure to implement the strategy of expanding domestic demand. Since the beginning of this year, the "two new" policies of promoting large-scale equipment renewal and trade-in of consumer goods have not only promoted the growth rate of equipment renewal in industrial enterprises, but also continuously injected new vitality into the consumer market, becoming an important point of force for expanding domestic demand and boosting consumption. Local governments have optimized the implementation details in accordance with local conditions, and further increased support for trade-in of consumer goods. How do you view the policy effect of this round of trade-in of consumer goods? Let's watch today's program (October 22).

When the sales peak season of "Golden September and Silver October" meets the trade-in policy of consumer goods, the automobile and home appliance consumer markets have been particularly hot since the National Day holiday this year. The superposition of various discounts has ignited consumers' enthusiasm for replacement.

Data from the Ministry of Commerce show that during the seven-day National Day holiday this year, a total of 2.5188 million consumers purchased 3.7450 million home appliances in eight categories through trade-in, with sales reaching 17.835 billion yuan. As for automobiles, as of 24:00 on October 7, the Ministry of Commerce's automobile trade-in platform had received more than 1.27 million subsidy applications, driving new car sales of more than 160 billion yuan, of which new energy vehicle subsidy applications accounted for more than 60%. As of October 15, the number of people applying for and purchasing home appliance trade-ins in China exceeded 20 million and 10 million, respectively. Enjoying 13.17 billion yuan in central government subsidies, driving sales of 69.09 billion yuan.

Zhang Wei, deputy director of the Ministry of Commerce Research Institute: "The popularity proves that China's consumer market has huge potential and that China's demand for upgrading its consumption structure is also huge. Another important reason is that the policy is quite powerful this time."

Zhu Liyang, president of the China Circular Economy Association: "Since the Party Central Committee and the State Council launched the decision-making and deployment of large-scale equipment renewal and old-for-new consumer goods, we have clearly felt that from the second quarter to the third quarter, more than half a year, the market consumer confidence has been greatly enhanced, which is also very critical for the production and recycling ends. In the first eight months, the activity of second-hand car recycling transactions was very high. Today, The number of vehicles sold in 2017 reached more than 12 million, which is a remarkable achievement. ¡±

Since the beginning of this year, the policy of trade-in for consumer goods has been continuously expanded and strengthened. In March, the Action Plan for Promoting Large-Scale Equipment Renewal and Trade-in for Consumer Goods was issued; in July, the Several Measures for Strengthening Support for Large-Scale Equipment Renewal and Trade-in for Consumer Goods was issued, clarifying the policy of strengthening support in multiple fields and aspects; in August, the Ministry of Commerce and other four departments issued the Notice on Further Improving the Work of Trade-in for Home Appliances, which clearly stated that eight categories of home appliances, such as household stoves and range hoods, would be subsidized in a gradient manner, and green and low-carbon products would be selected as the subsidy standard in a targeted manner.

In terms of automobile consumption, the Ministry of Commerce and other seven departments issued the Notice on Further Improving the Work of Trade-in for Automobiles, which not only raised the subsidy standard for scrapped automobiles, but also included replacement and renewal in the subsidy scope; in addition, the Ministry of Commerce and other five departments also issued the Implementation Plan for Promoting Trade-in for Electric Bicycles at the end of August, which was also the first time that the state issued a trade-in policy for electric bicycles.

The 150 billion yuan of ultra-long-term special treasury bond funds to support the old-for-new policy for consumer goods have all been allocated to local governments in early August. This fund not only supports local governments to implement the old-for-new policy for consumer goods in accordance with local conditions, but also significantly increases the subsidy standards in key areas. The accelerated implementation of the "real money" subsidy and direct access to consumers is an important factor in the effectiveness of the old-for-new policy for consumer goods.

On August 20 this year, Chongqing took the lead in China to release a policy to increase the implementation of the automobile scrapping and renewal subsidy policy. After the first round of funds was used up on September 9, Chongqing responded quickly to market demand and promptly added 250 million yuan to the budget for the promotion of automobile replacement and renewal market to ensure that the policy implementation is not out of touch and uninterrupted. According to the policy, the subsidy standards for new energy vehicles and fuel vehicles are 6% and 5% of the bare car price respectively, with a minimum of 3,000 yuan and 2,000 yuan, and a maximum of 12,000 yuan and 10,000 yuan respectively. Such a subsidy policy has prompted many customers to decisively place new car orders.

Chongqing resident Huang Chengcheng used to drive a fuel car, commuting about 60 kilometers to and from get off work every day. He has been considering changing his car to save fuel. His scrapped old car is a passenger car that meets the National III emission standard. The new car he bought is included in the "Catalogue of New Energy Vehicle Models for Vehicle Purchase Tax Reduction and Exemption" of the Ministry of Industry and Information Technology, and he can enjoy a subsidy of 20,000 yuan.

Data from the Chongqing Municipal Commission of Commerce show that since the old-for-new policy was launched at the end of April, as of October 17, Chongqing's old-for-new policy has driven automobile sales of more than 12 billion yuan.

Wang Shunhui, Director of the Consumer Promotion Department of Chongqing Municipal Commission of Commerce: "On the basis of implementing the national scrapping and renewal policy, we have optimized the policy of automobile replacement and renewal according to local conditions. In the review of the policy, we have accelerated the progress, and at the same time accelerated the payment of funds to improve the consumer experience."

Since the beginning of this year, many places have introduced supplementary measures or implementation details for the trade-in of consumer goods, taking measures such as raising subsidy standards, expanding the scope of product category support, and adjusting and optimizing participation details to increase support for the trade-in of consumer goods. With the continuous release of the dividends of the trade-in policy, how to make the trade-in process more convenient has become another important focus of the policy.

Recently, the subsidy activity for the trade-in of home appliances in Henan Province was launched. Ms. Hu, who lives in Zhengzhou, hopes to replace the old TV at home. After she calculated, she found that if the original trade-in policy of the sales platform is superimposed, more than 700 yuan can be saved. What makes her more tempted is that in order to cooperate with the trade-in of home appliances, the sales platform has made corresponding optimizations in a series of processes such as distribution and installation. Users only need to move their fingers on their mobile phones to recycle old machines and install new machines at one time.

Ms. Hu, who had the experience of exchanging old TVs for new ones, took advantage of various preferential policies and bought a new washing machine. Since the subsidy activity for exchanging old home appliances for new ones was launched, the orders of merchants have also increased significantly.

The "new" ones are here, how to deal with the "old" ones? In 2023, about 80 million TVs, 50 million refrigerators, 40 million washing machines, 60 million air conditioners and 30 million computers in China will need to be scrapped. If these obsolete waste appliances are not handled properly, they will undoubtedly cause great harm to the environment.

In addition to exchanging old appliances for new ones, exchanging old appliances for new ones also means that a large number of waste appliances need to be processed. At a waste appliance processing center outside the South Sixth Ring Road in Beijing, some waste appliances collected from Beijing and surrounding areas complete their final mission here, thereby maximizing the utilization of resources.

In this waste appliance recycling and processing company, the waste refrigerators transported are inspected, weighed and barcoded one by one before being sorted and stored. On the refrigerator disassembly line, workers collect refrigerants, separate the compressor and the box, and put the box into a special crusher. The refrigerator can then be disassembled and the plastic and metal can be automatically sorted. According to rough statistics, a waste refrigerator contains 9 kilograms of plastic, 1.3 kilograms of copper, and 0.6 kilograms of aluminum. For disassembly companies, the recycling and reuse of waste appliances is like mining "urban mines", but at the same time, it must be ensured that the entire processing process does not cause pollution to the environment.

Zhu Liyang: "When exchanging old consumer goods, we should make full use of the usable ones, and the unusable waste items should be sent to formal recycling channels and then sorted to professional dismantling enterprises. The intelligent, precise and refined dismantling and large-scale resource utilization level from the recycling end to the dismantling enterprises are getting higher and higher. In a way, it also plays an important role in the comprehensive implementation of the resource conservation strategy and improving the efficiency of resource utilization."

The "Action Plan for Promoting Large-Scale Equipment Renewal and Consumer Goods Trade-in" issued in March this year specifically proposed to speed up the formulation and revision of a number of standards, and promote the normalization of renewal through the gradual improvement of standards. While actively improving the new standards for the dismantling end, we will improve the recycling network of waste products and equipment, and support the construction of a number of centralized sorting and processing centers. Driven by this year's trade-in policy, more companies have begun to take the initiative to assume recycling responsibilities and establish a complete recycling link system. The construction of a standard system around production, consumption and recycling is being gradually improved through this round of trade-in policy.

Zhang Wei: "This round of old-for-new policies has been launched from the consumer side as a whole to promote the quality upgrade of the entire industry. In this process, it combines the development of industry standardization and standardization, as well as the new development demands of promoting green, low-carbon and circular development. Rounds of policies that have been gradually promoted, deepened and refined reflect that in the process of advancement, we have paid attention to keeping pace with the times, flexibility, convenience, and the unity and consistency of direction."

According to data from the National Development and Reform Commission, at present, the replacement of automobiles and home appliances in China will create a market space of one trillion yuan. In the future, as the policy support for the old-for-new policy for consumer goods continues to "strengthen" and "expand", the market size will further grow. In line with the new situation and new trends in consumption, driven by smooth circulation, and gradually improving the effective mechanism of "easier to get rid of the old and more willing to replace the new", the old-for-new policy will benefit more consumers and inject stronger impetus into the high-quality development of the economy.

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