China Radio Network, Beijing, June 22 (Reporter Yang Sen) According to the China National Radio and Television Station's "News Panorama", on June 15, the 127th Canton Fair officially kicked off online. This is the first time that China's oldest trade fair has been moved to the "cloud" as a whole, realizing the transition from "face-to-face communication" to "screen-to-screen communication". China National Radio and Television Station's China National Radio and Television Station launched a series of reports "Cloud Canton Fair" to take everyone to experience the charm of the "cloud" exhibition. The fourth article was released on the 22nd: "The Self-interested Masters Who Reach Far and Wide."

"For many years, refrigerators have preserved food by lowering the temperature, but there are other factors that affect this process, so we have developed new products that use sterilization technology to allow refrigerators to better preserve food. Now, we will enter the next stage - preservation through oxygen control."

"As a factory, of course, automation is indispensable. At present, 34 of the 37 injection molding machines in the factory have been equipped with 5-axis full 4-width robots. The configuration of the robots has realized the fully automatic production of injection molding machines..."

All of the above are the contents of the "live broadcast with goods" of exhibitors at this Canton Fair. Without a physical exhibition hall, exhibitors can display more content, from product information to the entire process of production and supply links, covering all aspects. Without an eye-catching booth, products and services have become the most direct "language" for communication between companies and buyers. This time, you may not be in Guangzhou, but the Canton Fair is always open to you.

The widest participation

If you have participated in offline exhibitions, the dazzling array of booths may dazzle you, and it may be difficult to see the full picture of the exhibition even if you walk for a day. This year's Canton Fair makes full use of information technologies such as big data, cloud computing and artificial intelligence to set up a 10¡Á24-hour exhibitor live broadcast room with full time and space and strong interaction. If you miss it during the live broadcast, you can still watch it again. During the viewing process, buyers can check related exhibits and communicate with exhibitors in real time. The "Cloud" Canton Fair breaks the limitations of time and region, saves the time cost of enterprises and buyers, and allows every participant to get what they want.

Through this "cloud" event, exhibitors can reach markets outside the sales network and find new opportunities. Wu Peiyuan, general manager of Dayun Motorcycle's International Trade Department, said that they have received more than 800 visitors in succession, which made him see the potential of online sales. He introduced: "We have successively received intention orders from more than 30 customers in 18 countries in Asia, Africa and Latin America, which makes us more clearly see the importance of online marketing. We will summarize and refine the experience materials of this "online" Canton Fair, and further expand the scalability of the effect of the "online" Canton Fair. We will open and operate relevant cross-border e-commerce platforms, create our own live broadcast room, and truly bring traditional offline marketing to the "cloud."

For buyers and importers from various countries and regions in the world, this Canton Fair is equally important. China is Kenya's largest trading partner, and Kenya is an important participant in the "Belt and Road" initiative. Gao Wei, chairman of the China Information and Culture Exchange Center (Kenya), who is responsible for the organization of the Canton Fair in Kenya, said that this year Kenya is expected to have more than 100 buyers participating in online activities. Although affected by the epidemic, cooperation negotiations had to be held online, they were also welcomed by Kenyan buyers. "First, the time to attend the fair is more flexible; second, after changing to the "online" Canton Fair, the expenditure cost will be much less. You can directly publish demand information online and then find matching customers. Customers can also find the products they need through search engines; third, many decision-makers can come in." Gao Wei said.

The most unexpected reunion

Cai Chunlong, chairman of Jiangxi Shiyi Furniture Co., Ltd., said that in the past, when they participated in the Canton Fair, the booth was not very large. Due to the limitation of the venue, the products that could be exhibited were also relatively limited. This time, through the "online" Canton Fair, they can show their customized solutions and production and processing processes to buyers. He introduced: "We have a live broadcast room in the factory. The exhibition hall in the factory is much larger, so all our furniture can be presented to customers. The products we broadcast every day are different. For example, this morning we broadcast this product and this product in the afternoon. Because there are many styles and quantities, it is very attractive to customers."

It is the colorful display that attracted the attention of many buyers, including a customer from the African country of Benin who had been disconnected. Cai Chunlong recalled: "It was a guest four or five years ago. He would come to visit us every time we participated in the exhibition before, but we had no contact for several years. This time at the online Canton Fair, he found us again because we make custom furniture and it is easy to search for keywords such as custom or hotel."

The Strongest Friendship

In the 1950s, old Omar Faheer from Lebanon made the first iron wire business worth 100,000 pounds with Shanghai Minmetals at the Canton Fair. For more than half a century, three generations of Omar Faheer's family have been working closely with Shanghai Minmetals. The Canton Fair has also become a witness to the two companies' establishment of trust and long-term cooperation.

Today, Shanghai Minmetals and the Omar Faheer family still maintain close ties, which have gone beyond ordinary trading partners. At the Canton Fair last fall, Omar Fahey and his wife made a special trip to the Shanghai Minmetals booth and presented a hand-made plaque printed with the national flags of Lebanon and China and congratulations on the 70th anniversary of the founding of the People's Republic of China and the 70th anniversary of the founding of Shanghai Minmetals to express the family's feelings for Shanghai Minmetals.

At this year's Canton Fair, the two sides cannot meet at the booth for the time being, but the Omar Fahey family still expressed their willingness to continue cooperation with Shanghai Minmetals.

Peng Chang, deputy director of the office of Shanghai Metal Mineral Development Co., Ltd., said: "Our communication is not limited to any form. We maintain close communication and are very close partners."

The Canton Fair has been moved to the "cloud", using high-tech means to build a unique online platform, which meets the communication needs of exhibitors and buyers, and continues the cooperation and exchange of Sino-foreign economic and trade through the "golden platform" of the Canton Fair. Distance is shortened by bytes, and cooperation is achieved in the "cloud". During the epidemic, when international economic and trade exchanges have been hit hard, such opportunities are precious.

¡°Cloud¡± Vision

¡°This year is full of challenges. We are trying more innovative ways to do business, and the Canton Fair is the same. Holding the Canton Fair online gives merchants from all over the world who are unable to go out due to the epidemic the opportunity to cooperate with Chinese businessmen again.¡±

¡°Since 1966, I have participated in more than 100 Canton Fairs in a row. This year, due to the COVID-19 epidemic, the Canton Fair is held online. I look forward to discovering new suppliers through this platform.¡±

¡°We believe that this Canton Fair will still be able to provide strong trade services and reliable suppliers to global merchants, connect global trade, and make great contributions to the fight against the epidemic.¡±

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