A new consumption concept of "just enough is good enough" is forming overseas, and the demand for second-hand mobile phones is increasing

Analyzing the overseas market and consumption trends at the end of the year, "Double Festival and One Competition" will be the strongest consumption force in the second half of the year. Affected by the economic downturn, global consumption during the Double Festival (Christmas and Black Friday) tends to "buy high quality at a low price", and buyers pay more attention to IP creativity and flexible customization, especially for electronic products. The global demand for second-hand mobile phones exceeds the pursuit of iPhone14, and people are gradually beginning to accept the consumption concept of "just enough is good enough" and "just enough to use".

In terms of the "beauty industry", data shows that the global demand for grafted eyelashes has increased by 37% year-on-year; in 2022, there will be 55,000 nail salons and 400,000 nail technicians in the United States, and there will be huge demand for Chinese nail-related products. Market demand is also diversified, and the male and elderly markets will be the next stop for the global "beauty industry" in the future.

According to Alibaba's September Procurement Festival Cross-border Index, in addition to the consumption of the Double Festival, the most eye-catching is the Qatar World Cup. During the World Cup, fans gathered together to watch the game, driving the booming World Cup economy. In outdoor scenes, the demand for World Cup-related clothing and customized peripherals has increased rapidly, and the products are mainly sold to the host countries in the Middle East and regions with a large fan base such as South America, Southeast Asia, and Europe; in home scenes, the demand for categories such as high-definition TVs, projectors, and home theaters has increased.

One in ten Americans practice yoga, and "Made in China" fitness equipment is about to sweep the world

In the fitness market, the number of global fitness users continues to grow, and it is expected to exceed 1.3 billion in 2023. In the United States, the country with the largest fitness demand, one in ten people practices yoga, resulting in continued popularity of yoga mats, foam rollers and other products.

The combination of low-carbon travel and government subsidies in Europe and the United States will continue to heat up the global cycling market for another three years. In the future, the cycling market in South American countries will also increase in volume, especially for electric bicycles and electric scooters, which have strong demand.

Looking at the world, exquisite camping has also moved from a niche to the masses and is facing a second outbreak. The upstream and downstream of the relevant industrial chain are hot, and there will be a strong trend of going overseas in the future. In addition, the fishing market is also heating up, and the peak season will come at the end of the year.

The cross-border index shows that in the future global fitness market, commercial to home use, miniaturization and intelligence will be the general trend. As the world's largest supplier of fitness equipment, China has very good export prospects.

Half of the houses in the United States are in urgent need of renovation, and the prospects for Chinese building materials companies are optimistic

The global manufacturing industry has rebounded, driving the demand for food machinery, plastic machinery, machine tools, etc.

Among them, the export volume of machine tools industry increased by 37% year-on-year in 2022, and the export volume of laser machinery increased by 61% year-on-year. China's laser welding machine has the advantage of dimensionality reduction compared with traditional welding processes due to its pollution-free, high precision and high speed. It has become a hot-selling product in the United States, Brazil and Russia.

The continued high global commodity prices have led to an increasing demand for agricultural machinery and mining machinery. In 2022, the export of agricultural machinery increased by 31% year-on-year. Oil presses made in China have a high oil yield and are suitable for a wide range of raw materials, especially in Asia and Africa, where they have a clear competitive advantage.

Secondly, governments of various countries have invested in infrastructure to boost the economy, stimulating strong demand for construction machinery and building materials machinery. Construction machinery buyers are mainly concentrated in the Belt and Road countries, and the products tend to be small and automated. Small excavators under 3 tons are popular in Brazil, Indonesia and Vietnam. With the maturity of domestic substitution of core components such as engines and hydraulic parts, excavators have become the most competitive products made in China.

In terms of home decoration and building materials, overseas home renovation has become a trend. Nearly 80% of houses in the United States are more than 20 years old, and nearly 50% of houses are more than 40 years old. Chinese building materials companies with overseas engineering capabilities will become the biggest beneficiaries of this business opportunity.

Global energy crisis, rooftop photovoltaics become a new growth pole

Affected by the soaring prices of energy such as natural gas and electricity, distributed photovoltaic and wind power complementary systems have become the mainstream of European market demand, and the sales of household energy storage systems have risen rapidly under the subsidy policy.

Because rooftop photovoltaics are not restricted by land and have relatively convenient development conditions, countries such as Spain and France have successively introduced government subsidies, tax cuts and fee reductions, and accelerated grid connection approval and other policy measures to encourage the development of rooftop photovoltaics.

The cross-border index of Alibaba International Station shows that European rooftop photovoltaics have great potential and are expected to become an important growth pole for the European photovoltaic industry. The index suggests that Chinese new energy merchants should focus on improving the service capabilities of the entire chain and improving product certification in the mainstream markets of Europe and the United States. Overseas after-sales installation and maintenance capabilities are a plus.

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