Beijing, January 31 (reporter Liu Bing) Recently, some businesses claimed that the consumption amount of 58 yuan, just spend 3.88 yuan, you have the opportunity to participate in blind bag promotion activities. The blind bag is loaded with random goods ranging from 10 yuan to 399 yuan, the merchants said. This inspired a large number of consumers to buy, and the 1 million copies of the bags were quickly sold out. The reporter found in today's interview that many businesses have followed up, launched blind bags, blessing bags and other promotional activities, and obtained good sales. However, many consumers doubt that some businesses are using the name of blind bags to clear inventory.

The so-called blind bag means that you must pay to open the bag to see the items inside, so before buying, consumers do not know what is inside, can only rely on the seller's description to decide whether to buy. On January 25, in a business snapped up a blind bag in Chaoyang district of Beijing consumer Xiao He told reporters, originally he only wanted to buy two pairs of socks into the store, the clerk told him that shopping to a certain amount of blind bags can be smoked, the things inside the value. So he bought 64 yuan of goods, and spent 3.88 yuan to buy a blind bag.

"I opened the blind bag, did not expect a hairpin, I a man want this is useless ah, and the quality is not good, I feel they are unsold things in the blind bag." "Said Xiao He.

Reporters found from social media that lucky customers who bought blind bags may draw more expensive items such as small lamps and photo printers. Some consumers may get some practical or interesting items, such as air conditioning blankets, dolls, etc., but more consumers are drawn to small hairpins, refrigerator magnets and other small goods of little value, and even some consumers feedback is just an ordinary plastic bag. "In order to clear the inventory, I became a big injustice", "What quality things are these", "fooled by them"... Consumers in the network ridicule constantly. On the Black Cat complaint, some consumers also complained that the blind bag was unsalable and the packaging was broken.

In the view of Xiong Chao, a lawyer from Beijing Jingshi Law Firm, the blind bag sales model is a variant of the blind box, with strong information asymmetry. Consumers can only rely on the publicity of merchants to buy, which is easy to be misled. "Some businesses exaggerate the publicity of individual cases through marketing means, and issue false advertisements, suggesting that the blind bags and boxes contain valuable goods. In fact, consumers' right to know is difficult to guarantee in this process."

Blind bag goods may also face more quality problems. "Blind bags are in an unknown state before they are sold, and consumers can't check the quality and safety of the underlying products before buying them, which gives some merchants a loophole to exploit, making them a means to deal with overstocked goods and inferior products," Xiong said.

China University of Political Science and Law professor Chen Zhongyun told reporters that for businesses, blind bag marketing should be the probability of all kinds of goods in the lottery, the specific situation of the goods truthfully inform consumers, and good commodity quality. Market supervision departments should also investigate and deal with marketing behaviors that seriously infringe on consumers' rights and interests.

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