At this year's CIIE, MUJI Muji presented a unique "No Print exhibition" for the audience with two global debut products. From a master creative expression to a modern product display with Chinese characteristics, Muji vividly illustrates to global consumers the concept of "natural, of course, no printing" life, and the sustainable concept of symbiosis with the earth.

Muji exhibition booth exterior

Muji exhibition booth interior

Opening ceremony Designer new products worldwide debut

All the time, Muji through simple, natural design style for people to bring a good feeling of life experience. At this year's CIIE, Muji brought two new products designed for the Expo by world-renowned designers Kenya Hara and Naoto Fukasawa.

The world's first Muji perfume series

The world's first multi-functional trunkcase series

President visited in person to open a new stage of China's development

This Expo, Muji Japan head Office President Xuano Domae personally came to the scene. At the opening ceremony, he once again emphasized the importance of the Chinese market, and said that Muji will take the Expo as a beginning to enter a new stage of development in China. At the opening ceremony, Satoshi Shimizu, general manager of Muji China, also announced the two visions of the exhibition: to promote Chinese design to the global market, and to show the outside world Muji's unchanging determination to take root in the Chinese market.

Speech by the former president of the Hall

Speech by the General manager of Shimizu

Although it is the first show in Bo, but Muji boldly presents an "unfinished" booth, which requires the on-site audience to participate together. Will complete the final construction of the booth, revealing the whole picture of the booth. Muji introduced environmental protection elements in the outer wall of the booth, and the audience can take it home after breaking it down, and use it in daily life as the "2023 Jinbo Memorial limited screen storage box". Tian Shao, chief marketing officer of Muji China, said, "Attending the CIIE for the first time, we share the philosophy of the Muji brand that has remained unchanged for 40 years, as well as the efforts and innovations that have been made to achieve our goals. "Taking the CIIE as an opportunity, we will carry out a more down-to-earth, deeper and lasting operation in China."

Booth wall can be assembled into a storage box

CMO Tian Yi to the guests to introduce booth creativity

Embrace green mountain Muji China's sustainable road

In line with the exploration of China's local management, Muji introduced the concept of mountain and river land in the product display of this Expo to express Muji's adherence to the material and the awe of nature. Through the Natural River exhibition area, the Ecological mountain exhibition area and the Rich Black Land exhibition area, Muji shows its green innovation power to the Jinbo audience.

The cashmere and wool products in this exhibition are made of natural hair colors to avoid causing a burden on the environment; The appearance of the recycled plastic series and 100% recycled cashmere series products conveys Muji's insistence on environmental protection; The use of Heilongjiang's environmental protection plant -- fiber hemp, Muji actively promote the development of related products, Muji's efforts for the revival of fiber hemp industry, has also been unanimously affirmed by the audience at the Expo.

Booth everywhere reflects the connection with China

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