CCTV News When netizens were still joking that "if you can't make money in the future, you can no longer blame the epidemic", the bosses in Quanzhou, Fujian, had already packed their luggage and flew abroad to discuss business without saying a word.

"Many orders have been snatched away, and we must take action." "We are eager to go to sea and take the initiative to fight for the economy." "It's time to go to sea to do business! We Fujian businessmen are going to take out the spirit of love and dare to win, and go out to grab the orders back"...

Private enterprises in Fujian joined the "chartering to go to sea to grab orders" group chat as soon as possible.

As a province with a large private economy and a large foreign trade province, private enterprises in Fujian are particularly eager to "go overseas". Smooth the "dual circulation" and embrace new opportunities through chartering exhibitions are new measures launched by Fujian Province to stabilize the basic foreign trade market, and have further stimulated the motivation of private enterprises in Fujian Province to go abroad to seek business opportunities.

The report of the 20th National Congress of the Communist Party of China clearly proposed "accelerating the construction of a trade power", deployed important measures to adhere to opening up to the outside world, and emphasized "promoting the optimization and upgrading of goods trade", "innovating the development mechanism of service trade", and "developing digital trade".

In recent days, the epidemic prevention policy has been continuously optimized, and people's willingness to travel has increased sharply. Against this background, the focus of production and life has returned to the economy, which has greatly boosted the confidence of local governments in attracting investment and conducting economic and trade negotiations.

Since the beginning of this year, facing the complex and severe situation of the international market, foreign trade enterprises have an urgent need to expand the market. However, under the influence of uncertain factors such as overseas epidemic safety issues, high exhibition costs, and the inability to guarantee round-trip travel, there are many concerns about outbound exhibitions and negotiations.

The United Front Work Department of the Fujian Provincial Party Committee and the Provincial Federation of Industry and Commerce have carried out in-depth mobilization among business associations and enterprises, and the Provincial Department of Commerce has taken the lead in launching a series of "Fujian Products Selling Globally" activities to effectively solve the pain points of market expansion and dispel the concerns of enterprises to go abroad for exhibitions.

Sincerity: The government "tailor-made", the itinerary is "extensive and substantial"

The government led the team, chartered flights, thousands of groups and enterprises, expanded the market, and grabbed orders... Every word reflects the sense of urgency of time and speed.

Under the promotion of the United Front Work Departments at all levels, relevant departments of the Federation of Industry and Commerce, and business associations, one exhibition after another, one order after another, private enterprises in Fujian Province strive to be "excellent students in the economy."

In October, 24 companies including Yizhu Industry and Trade went to Hong Kong to participate in the Hong Kong Consumer Electronics Show, Quality Life Fashion Products Show, Hong Kong Autumn Electronics Show, and Hong Kong International Autumn Lighting Show. Bamboo kitchenware was favored by professional buyers from Europe and the United States. During the exhibition, more than 50 buyers from the United States, Canada, the United Kingdom, Australia, India and other markets were received, and intention orders from world-renowned companies such as Walmart and Cathay Pacific were obtained;

In November, Qunfeng Machinery, Quangong Co., Ltd., Weishun Electric Power, Weisheng Machinery and many other companies went to the Philippines to participate in the "Philippine Building Materials and Construction Machinery Exhibition" and "Philippine Electric Power Energy Exhibition". The exhibition results were remarkable, and entrepreneurs expressed a strong desire to continue to participate in international exhibitions. ;

Fujian Quangong Co., Ltd. participated in the German exhibition. Photo provided by the interviewee

In mid-November, 45 enterprises in Quanzhou formed a team to participate in the "Hong Kong Wan Chai Gifts and Homewares Exhibition". The participating enterprises covered fields such as ceramics, resins, gardening and other crafts or gifts, as well as umbrellas, bags, shoes and clothing and other consumer goods. This is the largest overseas exhibition action in Fujian Province since the epidemic;

At the end of November, the European Tour series of activities were held as scheduled. 59 foreign trade enterprises in Fujian Province, including Shangfei Garment, Sendike Sports, Apaso Sports, Ruili Sports, and Sun Sea Garment, participated in the International Sporting Goods and Sports Fashion Fair (ISPOMunich) in Munich, Germany.

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With the new adjustments made by China in the new stage of epidemic prevention and control, a more relaxed environment has been provided for promoting international personnel mobility. Enterprises have the conditions to go out. Going out as early as possible, as quickly as possible, and as much as possible is an effective way for foreign trade enterprises to find orders and business opportunities.

Fujian exhibitors made full preparations and actively displayed the characteristics of high-quality Fujian products. Professional buyers from abroad flocked to the exhibition. Exhibitors and buyers exchanged and negotiated enthusiastically, and the exhibition achieved remarkable results.

According to the results of on-site surveys and questionnaires, Fujian exhibitors received more than 5,000 professional buyers on site, and reached an intended transaction volume of more than US$400 million. 86% of the companies participated in the exhibition abroad for the first time after the epidemic, and 92% of the companies believed that the expected exhibition effect was achieved or exceeded.

The head of the Economic Department of the United Front Work Department of the Fujian Provincial Party Committee said that with the introduction of the "New Ten Measures" for optimizing the implementation of epidemic prevention and control and the "Thirteen Measures" for optimizing epidemic prevention and control in Fujian, Fujian businessmen have a growing intention to attract investment and conduct economic and trade negotiations at home and abroad. We will further implement policies, take the initiative to provide services, actively guide private enterprises to participate in the construction of the "Belt and Road", deepen China-Europe industrial docking and cooperation, continue to dock and recommend high-quality private enterprises to participate in overseas exhibitions, help Fujian private enterprises expand international markets, seize overseas orders, and achieve "Fujian products sold around the world".

Fast pace: Fujian brands accelerate global layout

Born by the sea, prospering because of the sea. Since the 18th National Congress of the Communist Party of China, Fujian has adhered to open development, made good use of the "multi-zone superposition" policy advantages given to Fujian by the Party Central Committee, continued to expand the space for internal connection and external opening, and strived to build an important node and important channel for China's international dual circulation.

The success of Fujian enterprises' "going overseas" is also inseparable from the leading role of leading enterprises. Focusing on countries and regions along the "Belt and Road", companies with conditions such as Fuyao Glass, Zijin Mining, and CATL have deployed overseas and achieved remarkable results.

Anta, Jomoo, Hengshen... A group of private enterprises have acquired well-known overseas brands, and their multi-strategic and differentiated layouts have accelerated the pace of globalization of Fujian brands.

The 2022 Qatar World Cup is in full swing. At this international event, Fujian brands such as Jomoo and Panpan made a wonderful appearance, polishing the popularity and competitiveness of Fujian enterprises overseas.

Jomoo Group and Qatar reached a strategic cooperation to provide bathroom equipment for some World Cup venues

Panpan Food Group and Argentina National Football Team reached a strategic cooperation

In order to quickly realize the globalization of the brand, Anta intends to IPO its Amer Sports. This move is also the beginning of Anta Group's large-scale international business expansion by opening up capital channels. It is reported that Anta expects to build it into a "1 billion euro" brand in 2025; the Chinese market and direct sales model will achieve revenue of 1 billion euros respectively. The relevant person in charge of Anta Group said that Anta Group has always adhered to the strategic policy of "single focus, multiple brands, and globalization", and will continue to promote and develop three growth curves in the future to achieve high-quality development of the brand.

Anta considers promoting AmerSports Amer Sports to go public

As an enterprise in the Chinese home furnishing industry that entered the international market earlier, Jomoo Group internalized the "Belt and Road" as a corporate strategy, accelerated the internationalization strategy through three major measures of product upgrades, strategic upgrades, and industrial upgrades, and provided a "behavior sample" for Chinese brands to go global. Lin Xiaofa, chairman of the group, believes that the "Belt and Road" has broadened the way for national brands to go abroad. Chinese creation must not only be independent creation, but also cross-border creation, so that our international creativity and development capabilities can be taken to a higher level. Public information shows that Jomoo Group has established in-depth cooperative relations with 32 countries along the "Belt and Road" such as Vietnam, Qatar, and Mongolia, showing the image of Made in China to the world and creating an excellent model for national brands to go abroad.

Jomoo Group

From Fubont's caprolactam factory in the Netherlands to a wholly-owned subsidiary of Air Liquide in France, and then to Encore in Germany, as a private enterprise in Fuzhou, Hengshen Group has made three cross-border acquisitions in four years since 2018, firmly sitting on the top spot in the global caprolactam industry. It currently has the most advanced production technology in the caprolactam field, filling the gaps in many technologies in China. "In the next step, we will strengthen the existing technological innovation and R&D capabilities, lead the industry standards in the field of modified engineering plastics, establish an international brand for new materials, win a world reputation for Chinese brands, and help the entire industry achieve a new level of Made in China." Chen Jianlong, Chairman of Hengshen Group, said.

Hengshen Group Headquarters

Today, Fujian is becoming a reality of buying and selling globally. Despite the impact of unfavorable factors such as the tightening external environment and the impact of the COVID-19 pandemic, Fujian's foreign trade exports have crossed three trillion yuan in three years from 2019 to 2021, and market procurement, cross-border e-commerce development and other business innovations are leading China.

Cross-border e-commerce companies have ushered in good news. Lin Junsheng, Chairman of Fujian Sea Lion Group Co., Ltd., said that the relaxation of epidemic policies and going overseas to grab orders are good news for cross-border logistics companies. Under the current economic environment, there are significant advantages in building a platform supply chain. The layout of Internet channels will be faster, connecting with all overseas distribution channels, providing one-stop services for cross-border merchants, solving the pain points of brand overseas, and building overseas competitiveness of cross-border enterprises. Next year, he will lead the team to conduct overseas inspections to better contact overseas customers, help Fujian products and brands go overseas, promote the vigorous development of the cross-border e-commerce industry, and contribute to the international China dual circulation trade body.

As a cross-border e-commerce service provider dedicated to exploring and tapping the traffic of the TikTok track, Fujian Aifenxiang Cross-border E-commerce Co., Ltd. has served many private enterprise brands to go global. Chen Mingyan, chairman of the company, said that the government organized private enterprises to go overseas to "grab orders", which not only enhanced the confidence of private foreign trade enterprises, but also brought confidence to overseas customers. At the same time, private enterprises also gave themselves confidence; as the president of Quanzhou Network Foreign Trade Chamber of Commerce, he also actively organized members to develop in groups, and also reminded everyone that after grabbing orders, they should also pay attention to risks in production and delivery. In the future, enterprises will also actively transform, serving cross-border sellers through TikTok short videos and live broadcasts, VR online exhibitions, etc., so that Chinese-made brands can go overseas, assist Chinese brands to open up international markets, and grab a bigger piece of the pie.

As the leaders of private enterprises, the major chambers of commerce and their leadership teams have taken active actions to organize enterprises to "go global" and develop in groups to "grab back" the orders lost during the epidemic.

Hong Deli, President of the Fujian Chamber of International Cooperation for Private Economy, said that since its establishment, the Chamber of Commerce has been committed to promoting the government to introduce favorable policies on "going global", including policies on taxation, law, foreign exchange, insurance, etc., to help private enterprises with international market needs to open up international markets, help member companies understand the social policies, economic culture, legal risks, etc. of countries along the route, provide private enterprises with services within their capacity, and actively connect with overseas resources. On December 16, the two vice-chairman companies of the Chamber of Commerce will go to Argentina, Brazil and other South American regions to actively develop business and go overseas to grab orders. Hong Deli is also full of confidence in the Chamber of Commerce's "going out to grab orders". He said that the Chamber of Commerce will continue to lead Fujian private enterprises to "go out" and overseas enterprises to "bring in" in the future, be a "leader", actively play the role of the Chamber of Commerce, integrate global resources, technology, brands, services and channels, unite the majority of Fujian businessmen, go out together, and continue to contribute to Fujian's economic and social development. It is reported that the two companies going overseas are companies in the textile industry and the smart equipment industry. At that time, they will go overseas to seek partners and bring more good Chinese products to overseas and the world.

Zhu Wangui, Secretary-General of Quanzhou Zhangzhou Chamber of Commerce and General Manager of Quanzhou Shukang Clothing Co., Ltd., runs a company that produces cycling clothing cushions. Its main customers are also overseas. In an interview with a reporter from Fujian Business Daily, he said that since the beginning of this year, under the current economic environment, enterprises have actively innovated, embraced new policies, and actively explored new ways. On the basis of maintaining old customers, they have also expanded new customers. Therefore, enterprises have achieved counter-cyclical growth; in the Chamber of Commerce, they also actively guide member companies to actively go overseas, participate in overseas exhibitions, grab back orders, and guide member companies to achieve high-quality development.

Demand is strong: private entrepreneurs are full of confidence

For overseas companies, it is not easy to establish trust with new and old customers and obtain orders three years after the outbreak of the epidemic. For the foreign trade industry, business is done face to face, and one meeting is better than a thousand emails.

In the survey before "going overseas", many companies have concerns about "going out", so government departments need to set an example and give companies confidence. The government's strong encouragement has also encouraged companies. A boss doing foreign trade in Quanzhou revealed that since October this year, he has frequently received mobilization text messages to promote going abroad and open up markets. At that time, many bosses signed up at the first time.

"The epidemic cannot be discussed in person, and can only see the goods with samples, which has greatly affected foreign trade. We can't see customers, and customers can't come to China. Naturally, it has a great impact. This time, the government organized a charter flight to let us face customers directly, not only maintaining old customers, but also adding new customers." "The exhibition effect is good, there are many professional buyers on site, many potential customers, and the market potential is greater than imagined." After attending the exhibition, many private enterprise owners expressed their feelings about the exhibition and expressed that the government organized activities and many policies to give great support and help to enterprises, boosting the confidence of enterprises to explore the international market.

Deyi Cultural and Creative "Going Abroad" to Participate in the Exhibition

Lin Haohui, general manager of the building materials division of Sijia Group, told the reporter of Fujian Business Daily that the government organized enterprises to charter planes to grab business abroad, which boosted the confidence of enterprises to "go abroad". The new material products produced by Sijia Group are widely used in 18 industries such as outdoor leisure. Most of the customers are also foreign customers. Under the influence of the epidemic, many foreign customers cannot meet, resulting in blocked orders. Next year, Sijia Group has budgeted 5 million yuan to participate in about dozens of exhibitions abroad, communicate with foreign customers face to face, and use high-quality products to grab and increase orders. At the same time, it also hopes that the government can listen more to the opinions and suggestions of enterprises, enrich the forms of exhibition, and invite private enterprises from different industries to participate, so that foreign trade enterprises can gradually recover and the private economy will be full of vitality.

Scarlett Group Exhibition Hall

The head of the foreign trade enterprise told reporters this after attending the Munich International Sporting Goods and Sports Fashion Expo in Germany.

Mr. Chen of Shangfei Garment said: "Originally, we only sent two British colleagues to participate in the exhibition, but before the exhibition, we received enthusiastic demands from many old customers for on-site negotiations. We went to Germany from China to participate in the exhibition in person and received more than 100 professional buyers on site. It was the busiest exhibition in the past years. One customer brought a whole box of samples to the exhibition site for negotiation and was very willing to place an order; there was also a Dutch customer who had not seen the company for two years. He had just held a video conference with the company recently, but when he heard that the company's head was going to Germany to participate in the exhibition, he immediately brought a group of people to the exhibition site for face-to-face communication. "

"From the exhibition site, the foreign market is slowly recovering and should get better and better in the future. We not only have a stock of orders for repeat purchases, but also newly developed products, which are very compatible with many European high-end brands and can be matched and combined." Chen Jinxiong, manager of the wool department of Quanzhou Yuying Garment Co., Ltd., who also participated in the exhibition abroad for the first time in three years, is very confident about the next export.

Find business opportunities, tap potential, and promote cooperation. Exhibiting companies generally believe that there are huge differences between offline exhibitions and online exhibitions, as being able to communicate with customers face to face makes it more likely that orders will be closed. Judging from the exhibition site, the foreign market is slowly recovering, and it should get better and better in the future. Exhibitors have worked hard and brought out creative new products, hoping to develop new customers and expand new markets.

Many company leaders said that this trip is not only to obtain orders, but also to have in-depth exchanges with customers and increase user stickiness.

Multiple policies: both targeting key points and playing a "combination punch"

In order to dispel the concerns of enterprises and strengthen service guarantees, the "Fujian Products Selling Globally" RCEP Philippines Station event organized by the Fujian Provincial Department of Commerce, under the active coordination of the Provincial Department of Commerce, all relevant units (departments) in the province opened up fast channels and green channels to increase support for Fujian's foreign trade enterprises to participate in exhibitions abroad and enter and exit, provide convenient services, and provide full-process guarantees. At the same time, the Fujian Provincial Department of Commerce will put services in advance and send personnel to participate in the exhibition with the delegation, which reduces the pressure on enterprises to participate in the exhibition independently and clears the early obstacles.

This year, affected by the epidemic and the complex and ever-changing international political and economic situation, enterprises generally face difficulties such as declining and transferring orders, poor supply chains, and heavy operating pressure. Enterprises in Xiamen and Quanzhou continue to innovate in forms, and through cloud exhibitions, proxy exhibitions, etc., they "go overseas" to grab orders and expand overseas markets under the escort of policies.

Overseas Exhibitors

Xiamen will provide personnel and booth subsidies to the recognized groups going abroad to expand international markets in 2022, and provide convenient measures for the group company personnel to handle passports, visas, and flight seat guarantees; support new energy vehicle export companies to participate in overseas exhibitions. In the next step, the Xiamen Municipal Bureau of Commerce will organize more foreign trade companies to participate in exhibitions and exchanges overseas, serve companies to win more international orders, and coordinate with relevant departments to increase support for companies to go abroad to expand international markets. The latest relevant support policies are expected to be issued in the near future to help more Xiamen companies "go global".

In addition, Quanzhou took the lead in the province to introduce a series of support measures to encourage enterprises to go overseas to grab orders and expand markets, and encouraged enterprises to "exhibit as much as possible and go as much as possible". Quanzhou City has also intensively introduced support measures such as the "Special Action Plan for Overseas Orders" and "Several Measures to Promote Enterprises to Expand International Markets in 2022", providing a 70% subsidy for corporate booth costs, an 80% subsidy for round-trip airfare for corporate personnel visiting customers abroad, and a 100,000 to 200,000 yuan subsidy for the organizing unit.

The relevant person in charge of the Quanzhou Municipal Bureau of Commerce said that it will continue to provide good services and further help enterprises seize market opportunities under the normalization of epidemic prevention and control, seize the "transition space" from online to offline, and usher in more lucrative international orders.

"Going out" embraces the vast market, "flying out" to meet development opportunities, transforming advantages into development momentum, opening up a new pattern of opening up to the outside world, and facing new questions, Fujian private enterprises are striving to write a new answer in the new era. (Yang Liuqing)

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