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How to increase recycling rates? It is crucial to clearly indicate the potential value of waste

Science and Technology Daily Washington, July 13 (reporter Liu Haiying) Garbage recycling hidden huge benefits, and to improve the recycling rate of garbage, can not only rely on the government's mandatory provisions, but also need the full cooperation of the public. But how can we encourage people to do a good job of garbage classification and recycling? The answer given by researchers at Pennsylvania State University in the United States is simple: clearly tell people what new products will be turned into after the waste is recycled.

For many people, garbage is garbage, and recyclables are no different. People often don't realize the future value of these recyclables, and this attitude affects the way they dispose of their recyclables. Once it becomes clear that the recyclables to be discarded will be transformed into some new product, most people will change their attitude towards them. Writing in the Journal of Marketing, a publication of the American Marketing Association, the researchers said that knowing that recyclables can be turned into new products gives people an incentive to recycle.

In a related study, the researchers conducted a series of experiments, through advertising, signs and other means to make people more clear that some of the recyclables can be reused not only, but also converted into new products, such as plastic bottles into jackets and coke cans into bicycles. As a result of this education, more people will be aware of the value of recyclable waste, so that they can better dispose of it, so that its recycling rate has been significantly improved.

The researchers say their study shows that motivating people to recycle can be simple. A clear sign in front of the bin of what types of recyclables should be put in and a display of what products can be made from these recyclables to raise awareness of their potential value can effectively increase the recycling rate of waste.

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