Replace old with new, unleash the vitality of China's demand
Promoting the replacement of old consumer goods with new ones conforms to the trend of quality-oriented consumption, helps further leverage consumer demand, releases the vitality of China's demand, and strengthens the momentum of economic recovery.
Highlight the guidance of standards, and give better play to the traction of standards such as energy consumption, emissions and technology. Aiming at the replacement demand, with high quality supply to activate the stock market, the formation of replacement scale effect
Want to replace their own not commonly used disinfection cabinet with a more complete function of the dishwasher, then use the mobile phone order, appointment time, the staff will come to the old machine removed, according to the size of the installation and commissioning of a good new machine. This old for new model, not only to solve the "recycling difficult" problem, but also to buy and use, save time and labor, to win the favor of many consumers.
The fourth meeting of the Financial and Economic Commission of the CPC Central Committee pointed out: "We will encourage the trade-in of traditional consumer goods such as automobiles and home appliances, and promote the trade-in of durable consumer goods." This year's Government Work Report proposes to "encourage and promote the exchange of old consumer goods for new ones". Not long ago, The State Council issued the Action Plan to Promote Large-scale Equipment Replacement and Consumer Goods for new, proposing the implementation of the campaign to exchange old consumer goods for new, to carry out the trade-in of automobiles and home appliances, and promote the replacement of home improvement consumer goods. Consumption is connected to both the macro economy and the households. It is an important engine driving economic development. In 2023, total retail sales of consumer goods will increase by 7.2% over the previous year, and China's demand will contribute 111.4% to economic growth, 25.3 percentage points higher than the previous year. China's demand, especially consumer demand, is playing an increasingly prominent role in driving growth. Against such a backdrop, promoting the exchange of old consumer goods for new ones is in line with the trend of quality-oriented consumption, and will help further leverage consumer demand, unleash the vitality of China's demand, and consolidate and strengthen the momentum of economic recovery.
Encouraging the exchange of old consumer goods for new is an effective measure to tap the increase in the existing stock. Statistics show that in 2023, China will have about 340 million cars and more than 3 billion home appliances in major categories such as refrigerators, washing machines and air conditioners, and there is great demand and potential for the replacement of some home appliances. For the auto and home appliance markets, to achieve sustainable growth, one cannot just focus on increment. At this year's two sessions of China, Minister of Commerce Wang Wentao said that China's automobile, home appliance and home improvement market has a large comprehensive volume, a considerable number of products have a long service life, and the potential renewal demand has entered a concentrated release period. Take automobiles as an example, the current "national III" and below emission standards of more than 16 million passenger cars, of which more than 7 million vehicles are more than 15 years old. The huge market space brings huge development opportunities. We will highlight the guidance of standards, better leverage the driving role of energy consumption, emissions and technology standards, target replacement demand, activate the stock market with high-quality supply, and create scale effects for upgrading. This will not only benefit consumers who are willing to replace, but also promote positive interaction between supply and demand.
How to deal with the old consumer goods when they are replaced with new ones? In a household appliance recycling interconnected factory in Shandong province, an old refrigerator can be transformed into piles of dismantled metals, recycled plastics, and recycled parts after pre-dismantling, multiple crushing, and three-stage sorting processes, and re-enter the industrial chain in a new form. Every year, about 2 million recycled home appliances are "reborn" in the factory, with a recycling capacity of 30,000 tons of new materials and an annual carbon reduction capacity of about 17,000 tons, equivalent to planting 1.55 million trees. Practice shows that establishing a sound recycling system and promoting the remanufacturing of used equipment will effectively improve the green and low-carbon level of the economy. At present, China's used household appliances are recycled through formal channels, and the proportion of environmentally friendly dismantling and recycling only accounts for about 20%. Therefore, it is necessary to promote large-scale recycling, strengthen the development of the "new + recycling" logistics system and new models, and smooth the recycling chain of resources.
To promote the exchange of old for new, the key is to stimulate the willingness of consumers and enterprises. In this regard, the central government and local governments should work together to provide coordinated support to all links of the entire chain. Only by adopting a combination of policies, increasing fiscal, financial and tax policy support, and strengthening factors such as land use and energy use as well as support for scientific and technological innovation, can we mobilize market enthusiasm and better encourage the participation of the public and relevant business entities.
The Central Economic Work Conference stressed that "we must stimulate consumption with potential". Major consumer goods such as automobiles and home appliances play a strong role in driving consumption and have huge potential to be tapped. Based on reality, coordinated arrangements and orderly progress, we will make sure that the exchange of old consumer goods for new ones will better benefit the people and enterprises, and achieve multiple benefits with one stone.