On November 21, 2023, the "APP Green Initiative" and Qingfeng 0 Plastic Paper Product Launch Conference of APP (China) of Sinar Mas Group was successfully held in Shanghai. Zhai Jingli, Vice President of APP (China) of Sinar Mas Group, Yu Ling, Deputy Director and Secretary-General of China Forest Certification Committee/Vice Chairman of Forest Certification National Innovation Alliance, Dr. Cao Zhenlei, Chairman of China Papermaking Society/Director of China Papermaking Association's Household Paper Professional Committee, Wang Lexiang, CEO of APP (China) Large Paper Division, Dai Zhenji, CEO of APP (China) Household Paper Division, Zhao Wenjing, Founder of Shanghai Haorun Environmental Technology, Zhang Taojie, General Manager of Hunan Lile Environmental Technology Co., Ltd., Niu Yinghua, Vice President of JD Group/General Manager of JD Supermarket Cleaning and Mother and Baby Business Department, Mu Yang, Head of Douyin Personal Care and Home Cleaning Industry, Yang Jing, Chief Procurement Director of IHG InterContinental Hotels Group Greater China, and other guests attended and witnessed the "APP Green Initiative" and the new launch of Qingfeng 0 Plastic Paper Products.

Based on the national "dual carbon" goals, we will cultivate the "green gene"

As one of the traditional manufacturing industries with large energy consumption, the papermaking industry has long been a focus of attention on whether it can achieve the national "dual carbon" goals as scheduled. In the context of the "carbon peak" and "carbon neutrality" era, more and more papermaking companies are focusing on low-carbon environmental protection and green development.

Since its establishment, APP has always integrated green genes into its blood and led the new track of green carbon reduction and high-quality development.

Zhai Jingli, vice president of APP (China) of APP, said in her speech that it is the group's unshirkable responsibility and obligation to contribute to the green, low-carbon and sustainable development of China and the world. In the future, the group will continue to make efforts in four aspects: first, cultivate green genes and further activate green brand power; second, innovate green technology and further improve green product power; third, promote the green value chain system and further improve green channel power; fourth, advocate a green lifestyle and further empower green ecological power. She introduced that as a leading brand under APP (China), "Qingfeng" has always been committed to becoming an advocate and leader of green consumption since its inception. The first 0-plastic paper of Qingfeng released today hopes that on the one hand, more consumers will see the company's determination to implement the national strategy and achieve carbon neutrality as soon as possible, and on the other hand, it conveys that the transformation of green consumption is closely related to the consumption habits of every consumer. As long as people realize the importance of green consumption, every consumer can become a spokesperson for green consumption.

Zhai Jingli, Vice President of APP (China) of Sinar Mas Group

Yu Ling, Deputy Director and Secretary-General of the China Forest Certification Committee and Vice Chairman of the National Innovation Alliance for Forest Certification, explained the country's promotion of the forest certification system and a series of achievements made in forest certification practice from the perspective of China's forest certification system and practice; and talked about that with the increasing requirements of consumers for environmental factors in products, forest certification can help improve corporate social responsibility, promote sustainable business operations of enterprises, and help the transformation and upgrading of the industrial chain and green development.

Yu Ling, Deputy Director and Secretary General of China Forest Certification Committee and Vice Chairman of National Innovation Alliance for Forest Certification

Dr. Cao Zhenlei, Chairman of China Papermaking Society/Director of China Paper Association's Household Paper Professional Committee, said in his speech that under the joint efforts of the country, industry, enterprises and consumers, the status quo of green development in the papermaking industry has been continuously improved, and more and more papermaking enterprises have strengthened sustainable development and continuously promoted the green transformation of the industry. For green development, he put forward four suggestions: first, strengthen the construction of raw material bases, second, use sustainable raw materials, third, optimize low-carbon production processes, and fourth, develop green products.

Dr. Cao Zhenlei, Chairman of China Papermaking Society and Director of China Paper Association's Household Paper Professional Committee

Niu Yinghua, Vice President of JD Group/General Manager of JD Supermarket's Clean and Protective Maternal and Infant Business Department, delivered a speech on the theme of "Gathering Strength, Win-Win and Moving the Future". She said that the "Qingfeng" brand of household paper under APP (China) has become one of the first brands of JD's "Green Plan-Green Ecological Partner Alliance", and will provide consumers with more high-quality and low-priced green products.

Niu Yinghua, Vice President of JD Group and General Manager of JD Supermarket Cleaning and Maternal and Infant Business Department

Qingfeng¡¯s first 0-plastic paper is released. Technological innovation helps reduce carbon emissions and increase greenness

Zhao Wenjing, founder of Shanghai Haorun Environmental Technology, shared the theme of "Symbiosis and Regeneration with Plastics". She believes that in order to achieve zero plastic pollution, it is necessary to "reduce the amount at the source, make full use of materials and recycle and regenerate". She called for "acting together to make plastic neutralization simpler".

Zhao Wenjing, founder of Shanghai Haorun Environmental Technology

Wang Ying, CMO of APP (China) Household Paper Division, introduced Qingfeng's first 0-plastic paper in detail, and explained the original intention of product development and the innovative concept behind it.

In order to promote the sustainable coexistence of man and nature, Qingfeng 0 Plastic Paper uses paper instead of plastic and innovates paper packaging; thus achieving "0 plastic in product packaging, 0 burden on degradable products when going out, and 0 irritation to the skin environment"; and every 5 packs of log forest tissue paper used is equivalent to saving the amount of plastic in 1 plastic bottle, truly reducing the traces of plastic and making the earth greener.

Wang Ying said that this new product is a profound change in the field of life consumption and a new starting point for promoting the green transformation of consumers' lifestyles. It allows us to contribute to the ecological environment of the earth while enjoying convenience; and with the accelerated advancement of the dual carbon strategy, the trend of green, low-carbon and environmental protection will continue to sweep the entire consumer market.

The breeze is blowing, and the green wave is endless.

APP (China) has been committed to forestry and papermaking for more than 30 years and has long been an advocate and pioneer of China's "forest-pulp-paper integration". Over the years, it has always practiced the mission and vision of sustainable development. In addition to product technology and quality standards, it has continuously redefined the green standards of the paper industry, committed to plastic reduction and carbon reduction, optimized environmental protection technology in the production process, contributed to the realization of China's carbon neutrality, and continued to create green value.

APPGreen Initiative Released to Protect the Green Earth

Green development has endowed the papermaking industry with a special mission and extraordinary significance in the era. In order to let consumers better understand the sustainable commitment and green development genes of APP (China) of Sinar Mas Group, the Group and CCTV.com jointly created a micro-documentary "The Green Power of Papermaking in a Great Country".

Finally, the guests witnessed the release of the "APPGreen Initiative" and called for "building a green system and jointly promoting green development; promoting plastic reduction and low carbon, and sharing green life. Let the whole society work together to promote the whole industry and the whole society to join the green action!"

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