From November 5 to 10, the 6th China International Import Expo with the theme of "Sharing the Future in the New Era" was grandly held at the Shanghai National Convention and Exhibition Center. It is reported that this CIIE brought together more than 3,000 companies from more than 120 countries to showcase the latest achievements of high-quality development in the fields of scientific and technological innovation, advantageous industries, and investment environment. Based on the increased attention and demand for maternal and infant products, this year's CIIE added the "maternal and infant care and household paper" category to the consumer goods exhibition area for the first time. International maternal and infant product expert Pigeon was invited to participate in the exhibition for the first time and brought many of its star products to the 6.1 Consumer Goods Pavilion.

The six exhibition areas of the Pigeon booth focus on the concept of "love" to create a warmer world for babies

At the exhibition site, with the theme of "Pei" love gifts, Pigeon used light and flexible soft film materials on the top of the booth, combined with Pigeon's brand colors to create a heart-shaped ribbon, presenting the overall shape of the booth as a "gift box" that is gradually opened. Six exhibition areas are distributed in it, including the historical development wall, the new product area for growing and learning to drink, the washing and care/paper products area, the milk bottle/baby food area, the sustainable development area, and the interactive check-in area, filling the space with sincerity, love and warm comfort, attracting many visitors to stop.

According to the relevant person in charge of the Pigeon exhibition area, Pigeon hopes to convey the concept of "love" in every design of the brand exhibition hall and strive to create a warmer world for babies. For example, the facade of the exhibition hall combines the characteristics of Pigeon CelebrateWave, so that each side presents a different visual effect, symbolizing that Pigeon carefully cares for the different personalities of each baby. In addition, the display stand of the washing and care series products adopts the carrier form of "time capsule", expressing that the products are widely applicable to infants from 0 to children over 3 years old, and under the focus of the upper and lower lights, the classic products stand out, giving people a sense of vitality while retaining surprises. The "Rainbow Earth", the sustainable development area at the C position of the booth, is filled with surprise "rainbows" with PPSU material particles from Pigeon's recycled milk bottles, allowing visitors to feel the charm of Pigeon's sustainable development model up close.

Product interaction ignites the heat of the exhibition area, and Pigeon uses sustainable development to create beauty

This CIIE is not only the output of Pigeon's innovative ideas, but also a diversified display of its products. It is understood that Pigeon's exhibitors include the Natural Weaning Gravity Ball Straw Bottle Series, the Natural Realistic Third Generation Wide-caliber Bottle Series, the Ocean Moisturizing Washing and Care Series, the Peach Leaf Washing and Care Series, and the Cute Child Washing and Care Series, covering multiple maternal and child products such as feeding, washing and care, food, and paper towels. In addition, Pigeon applies the design concept of easy recycling and regeneration in product design and packaging, such as 100% plant-based paper towels, the outer box of the Xueyin Master water cup that is derived from sugarcane and can be composted after use, and the cream tank made of 100% recycled plastic. While escorting the healthy growth of children, it is also committed to the realization of a natural symbiotic society. Pigeon has always been practicing its sustainable commitment to "leave a rich earth for the next generation of babies."

Participating in the CIIE for the first time, Pigeon also created a zero-carbon pavilion through energy management, recycling of building materials and carbon offset, further practicing the concept of green and low-carbon development of enterprises. Pigeon's CIIE booth also obtained the "Zero Carbon Booth" certificate issued by the well-known third-party organization SGS.

Not only that, Pigeon also reached an intention to sign a tree planting project with the China Green Foundation on the spot. This is another cooperation upgrade since Pigeon joined the "Million Forest Plan-Desert Edge Forest" public welfare project in March this year. Pigeon will donate 600,000 yuan to plant 60,000 trees in the next three years to help prevent desertification and protect our beautiful home.

In addition, Pigeon also set up an interactive session for audience check-ins at the booth to offer growth blessings to babies. Every audience can write a warm and heartfelt blessing here, and through Pigeon's instant shooting, paste the smiling face photo and blessing on the "Growth Tree" to continue love and beauty.

First participation in the exhibition pays tribute to the original intention and deepens the localization construction of the Chinese market

Pigeon officially entered China in 2002 and has been deeply involved in the Chinese market for more than 20 years. It has three factories in Shanghai Waigaoqiao, Shanghai Qingpu and Changzhou, Jiangsu, and has established a research and development center in Shanghai, with strong brand strength. The Pigeon factory has introduced advanced foreign production lines and is strictly managed in accordance with PQS (Pigeon Quality Standard). The R&D department has hundreds of square meters of physical laboratories, chemical laboratories, microbiological laboratories, etc., and is equipped with dozens of advanced test equipment and a strong R&D team. Pigeon continues to create high-quality products with standardized, professional and safe R&D and production models and advanced manufacturing technologies, bringing health protection to Chinese maternal and infant consumers.

The first participation in the CIIE is of great significance to Pigeon. As China's door to opening up "opens wider and wider", today's CIIE has become a window for China to build a new development pattern, a platform to promote high-level opening up, and an international public product shared by the world. In this context, the participation of Pigeon will highly empower itself while strengthening the combination with other advantageous resources, bringing more opportunities for its localization upgrade in the Chinese market.

Talking about the original intention of participating in this exhibition, Zhou Jianfeng, Director and President of Pigeon China, said that Pigeon was honored to be invited by the CIIE Bureau to participate in the exhibition for the first time. It hopes to use the CIIE, a large international display platform, and rely on the strong attention of China's mainstream media to communicate with markets outside China, display products and concepts, and further let consumers feel Pigeon's attention to the Chinese market and its care for thousands of Chinese families. At the same time, it will use down-to-earth actions to consolidate Pigeon's image as a global maternal and child products expert.

Love is born, love is passed on. Participating in this CIIE is an important step in Pigeon's global development strategy in the Chinese regional layout. Pigeon said that based on the Chinese market, in the future, Pigeon will pay attention to the future growth of Chinese babies in more diverse forms, make every effort to create a sustainable green space for them, and pass on the care of love to thousands of households.

(Promotion)

Plastic Industry Video