haute couture dress is a work of art
Haute couture works represent the top level of the clothing industry
Chanel's haute couture clothing design contains dramatic tension
Giorgio Armani's haute couture design is both low-key and restrained, and luxurious and dazzling.
Haute couture jewelry achieves innovative breakthroughs in craftsmanship and technology
The fabrics of haute couture clothing use natural cotton
Recently, the 2024 Fall/Winter Paris Haute Couture Week, which brings together the world's top fashion designs, came to an end. The reporter noticed that haute couture, which has always preferred luxury craftsmanship and avant-garde concepts, has become more vivid and interesting this year. A haute couture dress is a work of art.
New trend: breaking the "highbrow"
"In the new era trend, haute couture does need to change, and new growth opportunities can start from changing the trend direction." Guangzhou clothing custom designer Gao Aili told reporters that in the past, haute couture in the fashion field was aimed at a very small number of people who had extremely high requirements for design and quality, so haute couture works also represented the top level of the industry.
A haute couture dress is a work of art, which can be said to be the most sincere praise for haute couture. "We can see the concept of paying tribute to art from Chanel and Giorgio Armani. This year, designers are constantly trying to break through the boundaries of fashion design." Shi Ru, one of the top ten designers in Guangdong, believes that haute couture with dramatic tension always has a charm that transcends time and space. For example, in the show created by Chanel that looks like an opera house, feathers, tassels, semi-circular gems and embroidered floral decorations are softly integrated into gorgeous fabrics, including lacquered knitwear, tweed, silk velvet, and dreamy tulle. "The sense of boundaries of design language is gradually blurred, that is, it looks like clothes from the front, and a bit like installation art from the side. Every detail can stand up to scrutiny." Shi Ru commented.
The reporter noticed that Giorgio Armani, which is also highly praised, creates an artistic conception of elegant aesthetics. "It is both low-key and restrained, yet luxurious and dazzling. The designer hides the brilliance in the embroidery details and decorations." Shi Ru commented that the design language of the haute couture works, which embellish light fabrics with large areas of pearls, or dye silk jacquard fabrics into translucent, and integrate white, gold, and black while maintaining a crystal-like and dynamic feeling, has far exceeded the fashion itself.
New technology: express wear in a stunning visual
The fabric of haute couture clothing is made of natural cotton cloth, which is an unexpected design from the Thom Browne haute couture show. "This year, Balenciaga design is reconsidering the relationship between clothing and the body, playing with original technology and material innovation." Custom designer Gao Aili said that on the surface, it seems that the designer is trying to incorporate environmental protection elements into haute couture clothing, such as carbon fiber, resin frozen materials, flocked lambskin, and fabrics made from melted plastic bags. Behind these unique designs, the designer is actually exploring the close relationship between ecological cycles and clothing design.
"While we marvel at the beauty of fashion, we also think about the possibilities of future technological wear, such as high-tech chips or signal transmitters with different functions hidden in fabrics." In Gao Aili's view, technology gives fashion not only decorative functions, but also the creation of future lifestyles.
This year is the Olympic year. Brand designers have disassembled and reconstructed iconic sports concept clothing (including archers, discus throwers, weightlifters' clothing, etc.) with rigorous craftsmanship to create high-end works with sports elements and vitality.
High-end jewelry: Achieving technological breakthroughs in different materials
This year, in addition to the new expression of fashion, high-end jewelry has also achieved innovative breakthroughs in craftsmanship and technology. For example, Chinese high-end jewelry artist Anna Hu exhibited innovative works that break through different materials. It is understood that this is the result of the use of titanium and aluminum metals and the new "nano-ceramic" technology breakthrough. Among them, in the classic Magic Orchid series, the earrings and double brooches are made of aviation-grade titanium metal, and the difficulty of the craftsmanship is reflected in the lively and lively curling shape of the petals.
Business analyst Xiao Tang said that starting from 2024, it is not difficult to notice that major brands such as Bulgari, Boucheron, De Beers and others have launched a number of high-end jewelry products that combine creative design and innovative craftsmanship.
"High-end jewelry combines the value of wearing and collection. In the future, it will become a blue ocean in the high-end track, and it is also a shortcut for brands and designers to realize commercial possibilities." Xiao Tang believes that jewelry has stronger commercial transformation and realization potential than clothing.
Observation: High-end needs to integrate the fashion context to reshape value
As Pascal Morand, executive chairman of the French Federation of Haute Couture and Fashion, once said in an interview: "The fashion industry cannot be immune to all the great changes in the economy and society, sustainable development, inclusiveness, and of course the digital revolution."
As the top of the pyramid in the fashion industry, high-end customization has long been imminent.
Analysts revealed that the high-end track actually creates high-profit products, but in the current new fashion context, it first needs the integration of design and brand culture, and then the reshaping of core values. Seizing the new generation consumer market is an important turning point. Past excellent experiences should be tried and applied in more diverse aesthetics and commercial spaces.