Kao Group made a grand appearance at the 6th CIIE and demonstrated its sustainable management philosophy
On November 5, 2023, the curtain of the sixth China International Import Expo opened. Kao Group participated in the exhibition for the sixth consecutive time. Through the bright "Tree of Symbiosis with the United States" with green innovation, the Group demonstrated its creativity and sustainable management concept in the three fields of ecology, life and life.
On the opening day of the Expo, Kao held a unique opening ceremony at the same time. Ning Feng, President of National Convention and Exhibition Center (Shanghai) Co., LTD., Toru Nishiguchi, Executive director of Kao Group, Zhu Anjiang, Chairman and general manager of Kao (China) Investment Co., LTD., and other government and enterprise leaders, as well as enterprise colleagues and media representatives came to the scene. To assist the opening ceremony of Kao Exhibition Hall.
2023 is the 30th anniversary of Kao entering the Chinese market. The exhibition booth specially prepared for the 30th anniversary, presenting the development course of Kao (China) to the audience.
Chairman of Kao (China) Zhu An will mention at the opening ceremony: "Kao in the Chinese consumers and Chinese society to establish a close relationship, but also hope to continue to challenge in new areas, to improve people's quality of life, to solve social and environmental problems to contribute. In the future, we hope that Kao can go beyond the scope of individuals, families and homes, and contribute to the Chinese society in the health field such as public places and hotels, as well as environmentally friendly agriculture and industry, and become a company that accompanies people in every scene and brings value to everyone."
The KAO pavilion takes KAO (China) ESG strategic goal -- "Living with the United States" as the design theme, presenting Kao (China) vision in the three key areas of ecology, life and life, and is committed to working together with the people at the age of 30 to depict a better future of "living with the United States".
In his opening speech, Toru Nishiguchi, Executive director of Kao Group, mentioned: "In the past five years, Kao has used the CIIE as a window to bring Kao Group's cutting-edge technologies, products and ESG initiatives to Chinese people. The CIIE has become an excellent platform for Kao to introduce advanced technologies, concepts, products and values to China. Kao hopes to continue to use the CIIE platform to let people experience Kao's latest technologies and innovations, and become a multi-touch company that can accompany people in all aspects of life."
Continuous breakthrough in the field of ESG is an important content presented by Kao at previous CIIE. This exhibition, the green achievements of Kao exhibition hall are still concerned: in the field of agricultural UAV application, the use of advanced interface active technology to develop UAV special flight prevention AIDS, released a new pesticide reduction target at this exhibition; "STAYBRIGHT" metal parts anti-rust cleaning agent in cleaning, rust prevention, cost and carbon reduction effect is remarkable; "LUNAACE" lithium-ion battery dispersant makes green energy more efficient and environmentally friendly; Kao's carefully developed "Bioplastics modifier" entered the Chinese audience's vision for the first time, demonstrating Kao's forward-looking thinking and excellent practice in the field of bioplastics application.