Launched the "Appointment of Beauty" countdown to the debut of Kao's new products at the 2023 CIIE
The annual CIIE is not only a window for China to practice high-level opening up, but also a platform for global enterprises to display innovative wisdom and forward-looking ideas. On the occasion of the opening of the sixth CIIE, Kao Group is ready to show its creativity in the three major fields of ecology, life and life, and bring refreshing products, technologies and scene experiences to the audience. In addition, Kao will also hold a special exhibition on the 30th anniversary of Kao's entry into China, looking back at the company's growth path along with The Times. At the same time, the corporate publicity campaign "Make Good use of what is available and create Possibilities" will be introduced to convey the corporate attitude and concrete actions that contribute to the sustainable development of Chinese society.
The sixth time to stand on the stage of the Expo, Kao will continue to use the power of science and technology to empower the brand, and show the ESG vision of "symbiosis with the United States" from multiple angles and in all aspects. Starting from daily life, KAO's brands such as Birou, Corun, Furifonse and Lijie will bring a number of heavy new products for the first time in China and into the first exhibition, leading people to experience the new way of skin care and life; In the field of ecology, Kao will showcase the special UAV flight prevention agent "KAOADJUVANTA-200", metal rust prevention cleaning agent STAYBRIGHT, and will introduce environment-friendly industrial chemicals in future industries such as lithium battery dispersant and bioplastic modifier. Looking forward to the future, Kao Life+, a digital platform for life experience combining high-precision AI technology and immersive AR experience, will make its debut, providing the audience with comprehensive professional advice and personalized solutions on skin care, beauty, hairdressing, health and other aspects, bringing different science and technology interests.
As the most concerned content of Chinese life, which star new products will Kao show at this CIIE? Let's take a sneak peek.
Birou Sun Protection new spotlight debut
KAO's Birou brand will debut the "Birou new Water sunscreen series" at the CIIF, presenting a new experience from water to film for Chinese life surprises. Birou's new water sunscreen series adopts Kao Group's unique efficient film forming technology, which combines moisturizing feeling and strong protective force to help skin refresh and resist ultraviolet stimulation, and bring you a new experience of sunscreen from water to film.
Kerun China's new products into the first show
With exclusive repair technology, in response to the demands of Chinese consumers who are prone to dry skin, redness and early aging, Kerun's newly developed "5G Light age Red Repair Essence" -- light age Elastic soothing repair Essence, adding unique ceramide functional substances, Contains 5G ginger root peptide anti-wrinkle ingredient and alleviating redness of the arboreal cypress essence ¡¤ allantoin, while improving the skin redness sensitivity and early aging state, improve the dry sensitive skin's self-repair ability.
Streamlined skin care Fri Fangse new products into the first exhibition
The use of pure and harmless simplified prescription, remove ineffective chemical addition, Fri Fangse "streamlined skin care" concept gradually deeply. The trip into Bo, Fri Fang silk Zhen tone double tap essence water (also known as "water and oil double tap essence water") will debut, with 8:2 precision water and oil ratio to achieve "water and oil with supplement", containing star moisturizing ingredients PCA-Na muscle amino acids, using a variety of oil compound formula represented by plant squalane, streamline 1 bottle multi-effect, Bring moisturizing, nourishing, repairing, firming multiple skin care effects, from the root to solve skin problems.
In the 6th CIIE, the booth of Huawang will meet the audience with a new image, highlighting the vitality of innovation and sustainable management concept, bringing many display contents about "harmony with nature", "beautiful life" and "creating a beautiful future", as well as the wonderful history of 30 years of business in China. During this period, a number of new blockbuster debut products will let those who pursue beautiful and healthy life gain more beautiful expectations. Come to Kao booth to feel the power of life-changing innovation!