CCTV NewsRecently, walking into the Miaoqian Industrial Concentration Zone in Liancheng County, the baseball glove production line of Hongguo Sports Goods Co., Ltd., the baseball production line of Jiuhe Sports Equipment Co., Ltd., and the baseball bat production line of Mudanting Sports Goods Co., Ltd. are in full swing. The baseball sports products produced here are continuously sold to more than 10 countries including the United States, Japan, and South Korea, and have become the world's most concentrated baseball sports production base.

Not only baseball, Liancheng County, an old revolutionary base in Fujian and deep in the mountainous area of western Fujian, is also China's leading kayak, mobile basketball stand, and home fitness equipment production base. The annual output value of the county's sports goods industry exceeds 1 billion yuan. Why can the sports goods industry quietly rise in the mountainous village of Liancheng?

Carefully build a nest to attract phoenixes

At Fujian Kanglaibao Sports Goods Co., Ltd. in Liancheng Industrial Park, the cutting, welding, injection molding, assembly and other production lines are busy, and workers are stepping up the production of fitness equipment for export to Europe, the United States, Japan and South Korea.

"The sports goods industry is a booming health industry and a sunrise industry. Our company has developed rapidly in Liancheng, achieving an annual growth of 30-50%. With the commissioning of the third phase of the project to produce 1 million sets of fitness equipment this year, the annual output value can be doubled." Jin Qixiang, general manager of Kanglaibao Company, said confidently.

In 2016, Jin Qixiang, who had a successful business in Taizhou, Zhejiang, and was attracted by the superior ecological environment of Liancheng, invested a total of 230 million yuan in Liancheng to build a sports goods R&D and production project in two phases, mainly including table tennis tables, basketball stands, fitness bikes, fitness chairs and other home fitness equipment. Since the project was settled, Liancheng County Development and Reform, Industry and Information Technology, Federation of Industry and Commerce, Investment Promotion Center, Industrial Park, People's Congress Finance and Economics Committee and other departments have taken the initiative to provide "mother-style" and "nanny-style" services, and actively provide services and timely solve problems in terms of enterprise technical transformation, employment recruitment, talent introduction, financial credit, etc., to promote the continuous improvement, strengthening and expansion of enterprises, with an annual output value of over 400 million yuan.

Kanglaibao Sports Goods Co., Ltd. produces fitness equipment

It is precisely because of Liancheng's high-quality services and increasingly better business environment that Kanglaibao has expanded its investment scale and built a project with an annual output of 1 million sets of fitness equipment with a total investment of 520 million yuan, and integrated upstream spare parts manufacturing, downstream e-commerce services, and sports goods to create China's leading sports industry park integrating sports and services.

Liancheng County focuses on promoting high-quality development and revitalization in all directions, creating a high-efficiency demonstration zone for doing things and starting businesses, and strives to optimize the business environment, improve service quality, and cultivate leading sports goods companies. The work of optimizing the business environment will be included in the inspection content of the county party committee, and full coverage inspections will be carried out. Units and responsible persons who are found to be inactive, slow, chaotic, incompetent, and "middle obstruction" push, drag, and abandon will be held accountable, so that a first-class business environment will become Liancheng's bright business card. Establish a key project management system for county leaders to be linked to key projects, and deepen the activities of "thousands of cadres linked to thousands of enterprises" and "hundred cadres linked to hundreds of enterprises". Innovate the "problem complaint" mechanism, launch a "one-stop" implementation model for preferential policies for enterprises, take the lead in opening a "special window for enterprise services" in the city, tilt the preferential policies on personnel, finance, materials, credit, etc. to leading enterprises and key enterprises, and promote Kanglaibao, Duyuan and other enterprises to implement technical transformation and expansion projects to accelerate the pace of development.

Precise investment promotion and industry gathering

Leather cutting, stitching, packaging... At Hongguo Sports Goods Co., Ltd., cutting machines, weaving machines, and sewing machines merge into a "symphony" of hot production, and workers are carefully processing and producing baseball gloves for export to the United States and Japan. In the company's product showroom, baseballs, baseball gloves, baseball bats and other baseball products are dazzling. Xiao Ziyan, deputy general manager of the company, said, "This is the industrial cluster effect brought about by Taiwanese businessman Liao Fangzhou's investment in Miaoqian. These products are very famous in the overseas market and have high consumer recognition. This year's orders are already full."

Hongguo Sports Goods Co., Ltd. produces baseball gloves

It is reported that in 2006, Taiwanese businessman Liao Fangzhou came to the mainland with more than 100,000 baseball gloves orders in hand, looking for a place to invest and set up a factory. When passing by Miaoqian Town, Liao Fangzhou found that the transportation here was convenient, the terrain was broad, and the population was large, which was very suitable for investment and factory building. So he did it as he said, invested more than 11 million yuan, and founded Hongguo Sports Goods Co., Ltd., which mainly produces baseball gloves, becoming the first Taiwanese businessman to settle in Miaoqian Town.

With the full support of Liancheng County and Miaoqian Town, in just three months, Liao Fangzhou rented a factory, purchased equipment, and arranged the site. Then he recruited employees and trained technology, bringing a new industry into this small mountain town.

In the following years, Liao Fangzhou's baseball glove business flourished. Under his leadership, his two business partners, Lin Jinsheng and Luo Daojian, also came to Miaoqian Town. Lin Jinsheng established Jiuhe (Longyan) Sports Equipment Co., Ltd. to produce baseballs, while Luo Daojian established Longyan Mudanting Sports Goods Co., Ltd. to produce bats. As a result, the three most important items in baseball equipment began to take root and sprout here, and the agglomeration effect brought by baseball gloves became increasingly prominent.

Today, Miaoqian has formed a complete baseball sports product industry chain, becoming China's most concentrated baseball sports series product production base and a key purchasing point for global baseball sports goods buyers. In the first half of this year, the output value of Miaoqian baseball sports goods exceeded 200 million yuan.

Jiuhe Sports Equipment Co., Ltd. produces baseballs

Similarly, Kanglaibao Sports Goods Co., Ltd. is also a leading sports goods enterprise introduced by Liancheng through the matchmaking of Lin Xizhen, chairman of Fujian Duyuan Outdoor Sports Goods Co., Ltd., which mainly produces kayaks and has returned to the "Lotus Merchant", and has attracted business investment. Now, Liancheng has introduced the Liancheng Yuanfeng swing, trampoline, and table tennis table accessories production project through Kanglaibao.

Liancheng has established a dual-chain driving mechanism of "chain leader" and "chain master" for key industries, focusing on the healthy sports industry of sports goods, insisting on attracting investment, implementing the top leader investment, industrial chain investment, business investment and "Lian Merchant Return Project", focusing on the key links, key technologies and key components of the industrial chain, accurately taking over the industrial transfer of key regions such as Guangdong, Hong Kong and Macao, Beijing-Tianjin-Hebei, the Yangtze River Delta and southeastern Fujian, and promoting the "chain building", "chain supplementation", "chain extension" and "chain strengthening" projects in an integrated manner, targeting "chain" investment, improving the accuracy of investment projects, and promoting the sports goods industry from scratch to continuous growth.

Lean innovation promotes development

Blister shaping, trimming and compounding, installing accessories, loading and exporting...In Fujian Duyuan Outdoor Sports Goods Co., Ltd. in Liancheng Industrial Park, workers carefully produce a variety of kayak products on various production lines in tall and wide factory buildings. On the high-end blister kayak production line of the third phase of the project, several kayaks with beautiful lines and bright colors are particularly eye-catching. What is even more surprising is that the worker who is repairing the boat body can easily lift such a 2-meter-long kayak with one hand.

"This is our latest high-end kayak and water sports equipment series independently developed by using composite materials and introducing vacuum blister technology. Compared with previous products, it is not only more than half lighter, but also more beautiful, stronger and more durable." The technicians of Duyuan who were present proudly introduced.

Duyuan Outdoor Sports Products Co., Ltd. produces kayaks

Duyuan Outdoor is mainly engaged in the research and development, design, production and sales of RV yacht supporting products represented by small and micro water pumps and water leisure sports products represented by kayaks. In response to the market demand of the industry, the company presents the characteristics of "many categories, high frequency and personalization", as well as the "one-stop procurement" demands of customers, and increases its independent research and development efforts, continuously increases its investment in research and development funds, and constantly introduces new products to form a comprehensive and complete product system. At the same time, the company adheres to the production concept of quality first, strives for excellence in procurement, production and sales, and builds a set of high-quality, stable and efficient production and quality control systems, so as to achieve comprehensive efficiency improvement and quality improvement. With excellent product quality, the products have successfully entered major markets such as the United States, Europe, and Australia.

At present, Duyuan Outdoor has registered a total of 200 domestic and foreign patents, formed more than 70 product series, and its main products have passed international multi-party certification. In particular, kayaking products have achieved the iterative development of three generations of mass-market, customized, and high-end composite products, forming a low-, medium-, and high-end full-line product matrix.

In order to promote industrial optimization and upgrading, Liancheng has adopted a "one enterprise, one policy" support mechanism to fully support the innovation and development of high-tech enterprises and industry leading enterprises. The government has set up a fund for technological innovation of science and technology enterprises to support enterprises in implementing technological innovation projects; set up the first intellectual property service workstation in the city and the first batch in the province in the industrial park to enhance enterprises' awareness of patent protection and patent application capabilities; deeply implement the "Talent Gathering Liancheng" project, focus on "flexible talent attraction", gather talents for the innovative development of enterprises, and provide solid talent support for the high-quality development and revitalization of Liancheng Revolutionary Base. (Huang Shuilin, Luo Jiahui, Luo Hu)

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