According to the statistics of the "China E-commerce Report (2021)", the online retail sales of China's rural areas in 2021 will reach 2.05 trillion yuan, an increase of 11.3%. The online retail sales of agricultural products in China reached 422.1 billion yuan, up 2.8 percent year on year. Rural areas are becoming a new growth pole in the development of e-commerce.

A group of enterprises with the help of the booth of the service trade fair also showed the latest achievements of e-commerce service agriculture, agricultural products live e-commerce platform East selection this year debuted the service trade fair, the live screen moved to the scene, so that the audience can feel the unique charm of "knowledge live" and agricultural products live with goods.

Yin Qiang, vice president of New Oriental Education and Technology Group, said that agricultural products are non-standard, difficult to control and difficult to transport, which are extremely challenging in the e-commerce industry, but they have a very broad market space. "On the one hand, live e-commerce can help producers solve the problem that they are not good at making brands and high-quality products can not open sales, help agricultural products factories build sales channels and build brands, and have more opportunities to activate the local economy and invigorate the industrial chain. On the other hand, from the perspective of consumers, people's yearning for and pursuit of a better life make everyone's requirements for the quality of agricultural products become higher." He said.

Live e-commerce has not only stepped out of the way to help farmers, but also made a name for itself internationally. The cultural and tourism section of the Trade Fair organized related activities, provided online promotion platforms for the embassies of participating countries in China, and set up for the first time the "International selection" e-commerce broadcast room for the special cultural products of countries along the "Belt and Road" to create a "national field" link. Every day during the exhibition period, diplomats and business leaders of countries along the "Belt and Road" will "carry goods live" to introduce their respective countries' characteristic products.

Cross-border e-commerce to drive the new direction of industrial development

The relevant person in charge of the Ministry of Commerce introduced at the cross-border e-commerce Forum of the Service Trade Fair that cross-border e-commerce has become an important starting point and an important driving force to help stabilize the basic plate of foreign trade, promote the transformation and upgrading of foreign trade and high-quality development.

At present, a number of vertical and platform e-commerce enterprises have in-depth layout of cross-border e-commerce business. By integrating cross-border supply chain service enterprises and service resources, the Small silly Bird cross-border e-commerce platform from Beijing provides end-to-end overall services for Chinese export enterprises, and has established overseas branches and warehouses in the United States, Europe and the Middle East, forming a comprehensive service system of digital cross-border trade supply chain that integrates online and offline.

"Chinese brands have begun to redefine the play of global brand marketing and will further develop with the help of new opportunities." Zhang Ge, senior vice president of Small stupid Bird cross-border e-commerce platform, believes that the current policy opportunities, digital economic opportunities and industrial chain opportunities are superimposed, which brings a good opportunity period for brands to go to sea.

China International E-commerce Center e-commerce chief expert Li Mingtao pointed out that Chinese enterprises through cross-border e-commerce to help do their core business, help enterprises to compete and improve global service ability.

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