Xinyi Electric Heating Machinery Co., LTD., invested in Pinghu Economic and Technological Development Zone in 2007, officially put into operation in May 2010. The company is also a successful layout of Xinyi Group to expand the Yangtze River Delta market. As a professional manufacturer of plastic peripheral machinery, Xinyi electric heating machinery has a sophisticated R & D team, the company invests six to seven million yuan every year for R & D design, the development of new products not only won the Jiaxing equipment manufacturing industry key areas of the first (set) products, provincial industrial new products and other honors, but also to meet the needs of customers transformation and upgrading, It has been highly recognized by the market. Today's Xinyi electric heating machinery, with the "Reliance business, easy to seek the world's first" business philosophy, has developed into a world-class plastic auxiliary machinery manufacturers, listed in the national high-tech enterprises, products sold to China, in China's market share is about 30%.

Entrepreneurial history

Wu Jianzhou, general manager of Xinyi Electric heating Machinery Co., LTD., did not think that 10 years ago, he would stop his pace in Pinghu. 10 years ago, is to layout the Yangtze River Delta market Xinyi chose Pinghu, Wu Jianzhou began to build a dream in Pinghu, with youth and sweat to water the growth of the enterprise, he harvested heavy happiness. Now, the tide of Yangtze River Delta integration development is coming. In Pinghu, the tuyere area of integrated development, Wu Jianzhou, who is in his middle age at 40, is no longer confused and sees unlimited opportunities.

come with dream ChuangXinYe

Wu Jianzhou is standard and the second generation. In 1969, his father founded Xinyi Electric Heating Co., Ltd. in Taiwan, which mainly produces plastic molding equipment. With the expansion of the scale of enterprise development and the expansion of the market, the desire of Xinyi electric heating to set up a factory in the mainland is very urgent, which also creates the possibility of Wu Jianzhou to Pinghu in the future. Since then, the territory of development has been expanding. In 2002, Xinyi Electric Ningbo Beilun plant was put into operation. "But it wasn't long before we realized that Ningbo was not the most ideal place for us to invest." Wu Jianzhou said that Xinyi Electric Heating mainly produces various kinds of plastic peripheral machines, such as hopper dryers, automatic fillers, dehumidifiers, etc. These machines mainly serve automobile manufacturers, home appliance companies, Chery Automobile, BMW Huacheng, Haier and other well-known manufacturers are their customers. Most of these customers are concentrated in the Yangtze River Delta region and North China, in terms of product logistics costs and convenient business dealings, we must find a city located in the center of the Yangtze River Delta and convenient transportation to set up factories. And where is the first choice to meet this condition?

Maybe it really is fate. In 2007, Pinghu Economic and Technological Development Zone to Dongguan, Guangdong province in a investment activities, Xinyi and Pinghu met. In that activity, Wu Jianzhou knew that Pinghu is a hot economic land adjacent to Shanghai and facing the sea, with convenient transportation, a cluster of foreign enterprises, and immeasurable port advantages in the future. This is not just Xinyi Electric want to look for business treasure? After a field trip to Pinghu, Wu Jianzhou is here.

In 2007, Xinyi Electric Heating Machinery Co., Ltd. laid the foundation in Pinghu. On the land covering an area of 100 mu, Wu Jianzhou implanted his new dream.

Innovation to change the peak

In May 2010, after more than two years of construction, Xinyi electric heating machinery Pinghu factory put into operation. The smooth operation of the enterprise not only shows that the layout of Xinyi Group in the Yangtze River Delta is more perfect, but also infuses a fresh force for the optical and electrical industry of Pinghu." At that time, the whole machine production line of the Ningbo factory was moved here, and the Ningbo factory was changed to specialize in spare parts." Wu Jianzhou said that after the company was put into operation, he not only moved the Ningbo factory to Pinghu, but also moved his home to Pinghu. He ate and lived in the factory every day, and the company was his home.

Wu Jianzhou himself is an American student majoring in machinery, he deeply knows the fierce competition in the plastic machinery industry, does not carry out technological innovation, does not have their own fist products, can not adapt to customer needs, can not compete with competitors, and may eventually be abandoned by the market. Therefore, he attaches great importance to product research and development and innovation, to Pinghu business for 10 years, every year to invest six to seven million yuan for research and development design, constantly update the enterprise products, increase the scale of non-standard product customization." "Originally, in the products we produced, standard products accounted for eight to nine layers, and the proportion of non-standard products has increased rapidly in recent years." Wu Jianzhou said that the birth of each non-standard product is the company's consideration of upgrading the plastic machine industry, and fully analyze the upgrade needs of customers and devote themselves to research and development. These personalized products compared with conventional products, the design requirements are higher, the details are more perfect, and the degree of automation is higher, but Xinyi electric machinery has a strong mechanical manufacturing and mechanical and electrical integration ability, and it is fully confident to accept such a "difficult" order. Last year, the environmental refrigerant air-cooled central chiller developed by information electrical and thermal machinery was also identified as the first (set) product in the key field of Jiaxing equipment manufacturing industry and won the government award.

" Customer demand-oriented, tireless entrepreneurship and innovation, in order to achieve long-term development of enterprises." Wu Jianzhou believes that innovation is the eternal driving force of enterprises. In recent years, the company continues to stimulate the vitality of innovation to Xinyi electric heating machinery has brought considerable development, in 2010 when the company was just put into production, the annual output value of more than 100 million yuan, now has achieved double growth. Last year, Xinyi electric heating machinery also won the title of national high-tech enterprises, won the national crown.

Because of the potential and seek waves high

Xinyi gradually rooted in PingHu, Wu Jianzhou has lived in Pinghu for ten years. In the past ten years, he witnessed the changes of Pinghu and felt the pulsation of the city. The cherry blossom park in the Kei District, the golf course in Kowloon Hill and the newly built Wuyue Plaza in the south of the city all make Wu Jianzhou feel that the city is transforming into a modern, fashionable and charming city. And the growing number of "neighbors" from Japan, Germany, Europe and the United States makes Wu happy about his original choice. "I have been running a factory in Pinghu since then." Wu Jianzhou said with satisfaction that Pinghu's superior location, convenient transportation and efficient government services have all promoted the healthy and stable development of the company. Our company has its own transport fleet, Pinghu is only about an hour's drive from Shanghai, Hangzhou and Chongsu. Many customers' products are directly loaded on the transport vehicles in the company and arrive at the customers in two or three hours, which is very convenient." Wu Jianzhou says he enjoys the operation. At present, 70% of Xinyi electric heating machinery products are sold in China, and the total sales account for about 30% of the market share of China's plastic machine industry. Achieved sales of more than 80 million yuan in the first half of this year.

The implementation of the national strategy of Yangtze River Delta integration development, let Wu Jianzhou see the future infinite scenery, he believes that the Yangtze River Delta integration development, the demand in the field of livelihood products will inevitably increase, will also drive the expansion of the plastic machine industry market, bring more business opportunities for Xinyi. The planned Shanghai-Zhao-Hangzhou Railway and Shanghai-Ping intercity railway, also let Wu Jianzhou excited, "I feel to be in the same city with Shanghai." Wu Jianzhou said that in the past, after customers got off the plane from Shanghai Hongqiao Airport, it was only about 1 hour to Xinyi Electric heating Machinery Pinghu Company by high-speed, which was very convenient. After the railway was passed, it would be more convenient.

As the president of Pinghu Taiwan Business Association, Wu Jianzhou not only manages his own enterprise, the output value and profits and taxes grow steadily, last year to achieve an output value of more than 200 million yuan, profits and taxes more than 20 million yuan; He also actively introduced other Taiwan businessmen to invest in Pinghu. Although it seems that not many have succeeded in settling down, Wu Jianzhou said that he believes that with the new opportunities brought by the integrated development of the Yangtze River Delta, Pinghu will be more valuable for investment, which will attract more foreign businessmen to firmly choose Pinghu and pursue their dreams like he did.

Wu Jianzhou, general manager of Xinyi Electric Heating Machinery Co., LTD. : Xinyi officially opened a new journey in Pinghu in 2010, and it has been 10 years. 10 years, Xinyi electric heating machinery Pinghu company from completion to growth, it can be said that all the way, now the production and sales of enterprises are flourishing, the research and development of new products are also gradually entering the good, and the fame of "Xinyi" machinery in the Yangtze River Delta. In the future, I am still optimistic about the development of Pinghu, where there is a strong entrepreneurial and innovative atmosphere, a strong foundation for the development of equipment manufacturing industry, convenient transportation conditions, and now there is the blessing of the Yangtze River Delta integration national strategy, enough to show that a more potential market is opening.

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