In order to prevent the "fakes" and random charges when repairing electrical appliances, the "China After-Sales Service and Repair Alliance" led by the China Electronics Chamber of Commerce and the China Household Appliances Repair Association, which is composed of regular household appliance companies, has been in place for more than a month. Yesterday, the reporter visited the first "regular army" repair city in Beijing located in Dinghao Electronics City and found that compared with the busy scene of brand repair outlets, a large number of small and medium-sized repair companies encountered a deserted business.

Industry experts said that such small and medium-sized repair companies authorized by household appliance brand manufacturers and operating under special contracts are more suitable for landing in the community.

Repair city: some are happy and some are sad

Yesterday morning, as soon as he walked to the second basement floor of Dinghao Mall, Su Qingming, a senior student carrying a computer bag, was surrounded by a circle. "Do you repair computers?" "Do you sell mobile phones?" "Do you sell computers?"... After a bunch of questions, Su Qingming was a little confused, "Isn't it marked as a regular repair city?"

The fan of his HP laptop broke down these two days, and Su, who was rushing to write a thesis, hurried to the electronics city. In a laptop repair center, Xiao Su was skeptical when he heard the staff introduce themselves as HP's authorized special repairer.

In the first after-sales service and repair alliance store in Beijing, located in Dinghao, the booth map shows that among the nearly 50 stores, half are brand manufacturers' own repair stations and half are small and medium-sized repairers. However, the reporter found that consumers sat in long queues in the waiting area at the repair stations of brands such as HP, Patriot, and Lenovo, while most of the small and medium-sized repairers' stores were deserted.

"It's not a special repair station, and the price of replacing the fan is about the same as that of HP repair stations. It's more reassuring to go to HP." Su Qingming told reporters that the price of the repair shop in the school is also more than 100 yuan, and this kind of small and medium-sized repairers can't make him completely reassure.

Shops: "Cheap rent can't bring in customer traffic"

Just one month after moving into the repair city, the Juhouda Technology store is already empty. Through the glass door, the advertising display board on the wall has not even been completely removed from the plastic packaging. Following a "relocation notice" on the glass door, the reporter found the store again on the third floor of the Hailong Electronics City next door.

The store mainly sells accessories for brands such as Apple and HTC. The company manager Wang Boran told reporters that the reason for the move was not complicated, "We think it's not cost-effective!"

It turned out that Wang Boran's company was an old resident of Dinghao Mall. At the beginning of this year, with the first store of the "China After-Sales Service and Maintenance Alliance" landing in Beijing, Wang Boran moved his store from the basement floor after learning that he could get a discount on the rent. But after a month, Wang Boran found that his originally prosperous business had faded, "Before, I could take at least more than 10 orders a day, but this month every day is in the single digit."

In his opinion, the main reason was that the stall had lost its appeal. On the stall map, Wang Boran's shop is adjacent to several professional repair companies on both sides. "If customers don't know that there are accessories for sale here, business will not be good!" Before the May Day holiday, Wang Boran learned that a friend was going to sell his shop in Hailong Electronic City, and he readily bought it. Now, his shop is located at the entrance of the stairs on the 3rd floor, and customers come and go every day. For many small and medium-sized repairers who have settled in the repair city, not being able to attract customers has become a hidden pain. Next to the elevator on the second underground floor, many businesses have sent their own staff to attract customers. Qiu Hongtao, a senior technician at a notebook repair center, told reporters somewhat helplessly that since there are repair outlets for big brands such as HP and Lenovo in the repair city, it has become a common occurrence for special repair operators like them to "not attract customers."

Experts: Small and medium-sized repairers are more suitable for the community

"We will absorb more small and medium-sized repairers to join such a regular army alliance." Lin Hanzhong, executive deputy secretary-general of the Consumer Electronics Products After-sales Service Professional Committee of the China Electronic Commerce Association, explained the original intention of establishing the "China After-sales Service and Repair Alliance". At present, there are several channels for home appliance repairs, including the manufacturer's own repair stations, dealers, third-party repair teams authorized by the manufacturer, and scattered, informal repair points.

Lin Hanzhong told reporters that the uneven quality of scattered informal repair points has become a prominent problem. The complaints of the China Electronic Commerce Association Three Guarantees Network in 2012 show that after-sales service problems in the consumer electronics industry account for 40% of the industry's complaints.

"After unified certification and training, we hope to include scattered merchants in the regular repair households." Lin Hanzhong introduced that the association is currently conducting a concentrated survey on such small and medium-sized enterprises.

In the view of industry analyst Liang Zhenpeng, the biggest problem that the maintenance alliance needs to solve is how to achieve brand clustering. It is difficult to establish a centralized brand by putting brand maintenance points together with third-party special maintenance and retail customers. "Simply put, consumers cannot treat these parties equally."

Liang Zhenpeng said that for brand-certified special maintenance small and medium-sized companies, the community route is more practical. "Entering large business districts and doing chain operations is the layout of the maintenance outlets of home appliance manufacturers themselves. Small and medium-sized maintenance companies can gain a foothold in the community and make it more convenient for citizens to repair home appliances." (Reporter Zhang Qianyi)

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